In the high-stakes arena of Shark Tank India, few pitches are as unforgettable as that of Side07 Designs. What began as a modest idea from Jammu-based innovator Siddharth Gupta turned into a full-blown entrepreneurial journey that’s now inspiring makers and creators across India. Appearing in Season 1 Episode 20 of the show, Side07 Designs walked in with an ask that raised eyebrows and walked out with a deal that reshaped its destiny.
As of 2025 the Side07 Designs net worth is estimated to be ₹3.3 crore (approximately $400,000 USD) and climbing steadily. From product innovation to national buzz, the brand has carved a niche in India’s growing hardware tech and lifestyle innovation space.
But how did it all start What did the Sharks see in Siddharth’s pitch And how much did that Shark’s investment grow.
Let’s dive deep into the startup’s rise from scrappy inventor to a brand name synonymous with Indian ingenuity.
Who’s Behind Side07 Designs
The man behind Side07 Designs is Siddharth Gupta, a self-taught innovator and entrepreneur hailing from Jammu. Long before he faced the Sharks, Siddharth had a passion for solving everyday problems with creative low-tech solutions including drill dusters, multi-purpose desk hooks, and modular workspace tools.
He founded Side07 Designs in 2018 and ran it as a bootstrapped venture. Siddharth’s mission was simple “To build products that solve real problems without costing a fortune”.
“I didn’t come from money or have a big team. It was just me my garage and ideas”
Siddharth shared in an interview with Shark Tank India Club
His grit and vision resonated with audiences. Today, Siddharth Gupta’s personal net worth is estimated at ₹13.5 lakhs as of 2025. With his company’s rapid growth, his wealth is set to climb significantly in the coming years.
The Shark Tank Pitch: High Stakes in the Tank
Siddharth entered Shark Tank India with a bold ask ₹47 lakhs for just 10 percent equity valuing Side07 Designs at ₹4.7 crore. His prototypes immediately caught the Sharks’ attention. They weren’t just novel they were practical scalable and made with simplicity in mind.
But then came the twist,
The Sharks weren’t convinced the business justified that valuation. Concerns were raised about production scale marketing strategy and unit economics. Still Siddharth held his ground.
“I’ve sold over 3000 units organically with zero marketing budget” he told the panel “Imagine what I could do with the right backing”.
The deal finally landed with Peyush Bansal who offered ₹25 lakhs for 75 percent equity and an additional ₹22 lakhs as a loan. Siddharth accepted.
“I like the guy. He’s a hustler and that’s what this business needs” Peyush said betting on Siddharth’s execution more than current numbers.
Interestingly Aman Gupta had offered a competing deal ₹25 lakhs for 65 percent equity and ₹22 lakhs in debt but Siddharth chose Peyush valuing mentorship over marginal equity savings.
Side07 Designs Pitch on Shark Tank (Quick Info Card).
| Episode | Season 01 Episode 20 |
| Company name | Side07 Designs |
| Product | Technology Brand |
| Founder | Siddharth Gupta |
| Asked for | 47 Lakhs INR for 10% Equity |
| Final deal | 25 Lakhs INR for 75% Equity & 22 LakhS INR Debt |
| Shark | Peyush Bansal |
| Business status | In Business |
| Location | India |
What Happened After Shark Tank
In 2024, the company rebranded from Side07 Designs to Zieben to reflect its transition from a homegrown gadget brand to a full-fledged product engineering and prototyping firm. The new identity aligns with its growing focus on end-to-end design services, supply chain integration, and global expansion plans.
By 2024 it had crossed ₹1 crore in lifetime revenue.
“Shark Tank gave me the exposure but it’s been relentless work ever since We’ve expanded our team improved product quality and started automating the supply chain”.
Siddharth
Zieben began exploring bulk orders from retailers and is planning to enter export markets by late 2025. As of now the company is still active and growing.
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Product Reviews: What Are Customers Saying
Zieben’s flagship items like the Drill Duster and Desk Hook have earned praise for affordability and innovation. However early versions did receive some criticism
Some customers reported durability issues saying the hooks weren’t strong enough for heavier bags
Others pointed out inconsistent finish quality such as sharp or rough edges
Over time these problems were resolved through better quality control. The latest batches offer improved strength and smoother design. Customer satisfaction has risen as a result and the company now offers responsive support through social channels
Did the Sharks’ Investment Pay Off
With Peyush Bansal’s backing Zieben Designs evolved from a solo project into a growing innovation brand. By mid-2025 its annual revenue is approaching ₹90 lakhs
The product line expanded to include cable organizers wall-mounted holders and 3D-printed home accessories. These new items are high-margin and easy to scale in production
The company also secured a ₹10 lakh grant from a startup accelerator allowing them to invest in digital product design using CAD tools
How Much Has Peyush Bansal Earned from Side07 Designs
Peyush Bansal initially invested ₹25 lakhs for 75 percent equity. In 2025 with the business valued at ₹3.3 crore his stake is now worth roughly ₹2.47 crore yielding a 10x return on investment
“I backed Siddharth because he solves real problems. He’s one of the most dedicated founders I’ve met” Peyush shared during a recap episode
Compared to deals like Lenskart Carragreen and Agri Tourism India Zieben stands out as a low-risk high-return win.
What Went Wrong
Zieben did not fail. While other startups struggle post-show Zieben stayed on course.
Its only real missteps were underestimating demand and initial supply chain issues.
“We weren’t ready for that surge. I had to personally respond to emails and fulfill backorders”
Siddharth
The company has since resolved these bottlenecks with better vendor relationships and improved operations
RELATED: 9 REJECTED SHARK TANK PITCHES THAT MADE MILLIONS
Investor’s Other Businesses
Peyush Bansal’s portfolio reflects his focus on practical and scalable ventures. In addition to Zieben Designs he has invested in.
Lenskart a unicorn eyewear brand
JhaJi Store a regional food startup
Altor Smart Helmets in the road safety space
Carragreen an eco-friendly packaging company
Each investment aligns with purpose-driven innovation and local empowerment
Final Verdict: A Side Hustle Turned Success Story
From building gadgets in a garage to becoming a nationally recognized entrepreneur Siddharth Gupta has proven that relentless execution beats all odds.
In 2025 Zieben Designs net worth is ₹3.3 crore. But beyond the numbers it represents something far greater the power of ideas born in small towns executed with grit and amplified through opportunity.
As Peyush Bansal summed it up.
“This isn’t just about products. It’s about believing in the guy who refuses to give up”.
And that belief continues to deliver.
TL;DR
Side07 Designs net worth is ₹3.3 crore in 2025 and the business is thriving post-Shark Tank with Peyush Bansal earning a 10x return. The company continues to grow with new products, improved reviews, and long-term potential.