Salted Restaurant Group, founded by Jeff Appelbaum in 2014, creates health-focused, delivery-only restaurant brands like Moonbowls and Califlower Pizza. Though it didn’t secure a deal on Shark Tank in 2020, the company has grown significantly.
As of 2023, Salted has raised $42.8 million in funding, including a $14 million Series B round led by Creadev. In November 2023, Salted acquired Mediterranean-inspired restaurant Xenia, marking its first external acquisition.
Now operating over 25 locations across 10 states, Salted plans to expand to 60 locations by late 2024, continuing to redefine the restaurant industry with its innovative delivery-first model.
Salted Restaurant Group Net Worth
Net worth | $9 million (2025) |
Annual Sales Revenue | $1-2 million |
Investor | None |
Founder | Jeff Applebaum |
Employees | 50 employees |
Salted Restaurant Group Pitch on Shark Tank
Company name | Salted Restaurant Group |
Product | Delivery Services for restaurants |
Episode | Season 11 Episode 23 |
Founder | Jeff Applebaum |
Asked for | $500,000 for 5% equity |
Final deal | No Deal |
Shark | None |
Location | Santa Monica, USA |
Don’t miss these product from Season 11
Salted Restaurant Group Founder
Salted Restaurant Group was founded by Jeff Applebaum in 2014. In Season 11, Jeff Applebaum pitched Salted, a delivery-first restaurant concept that offers multiple restaurant brands from one kitchen.
Salted Restaurant Group’s founder, Jeff Applebaum, has a net worth of 9 million USD as of 2025.
Key accomplishments
Year | Accomplishment |
2020 | The company appeared on Shark Tank Season 11 |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Salted Restaurant Group and its continued success.