salted-restaurant-group-shark-tank

Salted Restaurant Group, founded by Jeff Appelbaum in 2014, creates health-focused, delivery-only restaurant brands like Moonbowls and Califlower Pizza. Though it didn’t secure a deal on Shark Tank in 2020, the company has grown significantly.

As of 2023, Salted has raised $42.8 million in funding, including a $14 million Series B round led by Creadev. In November 2023, Salted acquired Mediterranean-inspired restaurant Xenia, marking its first external acquisition.

Now operating over 25 locations across 10 states, Salted plans to expand to 60 locations by late 2024, continuing to redefine the restaurant industry with its innovative delivery-first model.

Salted Restaurant Group Net Worth

Net worth$9 million (2025)
Annual Sales Revenue$1-2 million
InvestorNone
FounderJeff Applebaum
Employees50 employees

Salted Restaurant Group Pitch on Shark Tank

Company nameSalted Restaurant Group
ProductDelivery Services for restaurants
EpisodeSeason 11 Episode 23
Founder Jeff Applebaum
Asked for$500,000 for 5% equity
Final dealNo Deal
Shark None
LocationSanta Monica, USA

Don’t miss these product from Season 11

Salted Restaurant Group Founder

Salted Restaurant Group was founded by Jeff Applebaum in 2014. In Season 11, Jeff Applebaum pitched Salted, a delivery-first restaurant concept that offers multiple restaurant brands from one kitchen.

Salted Restaurant Group’s founder, Jeff Applebaum, has a net worth of 9 million USD as of 2025.

Key accomplishments

YearAccomplishment
2020The company appeared on Shark Tank Season 11

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Salted Restaurant Group and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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