Red Dress Boutique

Red Dress Boutique, founded by Diana Harbour, appeared on Shark Tank in 2014. Securing a deal with Mark Cuban and Robert Herjavec for $1.2 million, the company saw significant growth.

Today, Red Dress Boutique is valued at approximately $32 million. The business didn’t pursue crowdfunding but has flourished through strategic investments and a strong online presence.

Notable milestones include a robust social media following and consistent annual revenue growth. As of 2024, Red Dress Boutique continues to thrive, offering trendy women’s fashion and accessories through its popular e-commerce platform.

Red Dress Boutique Net Worth

Estimated Net worth$32 million (2024)
Annual Sales Revenue$7.5 million (2022)
Lifetime sales$15 million (2014)
InvestorsMark Cuban and Robert Herjavec
FoundersDiana and Josh Harbour
Employees110 employees

Red Dress Boutique Pitch on Shark Tank

Company nameRed Dress Boutique
ProductModern, affordable women’s fashions
EpisodeSeason 6 Episode 05
FoundersDiana and Josh Harbour
Asked for$600,000 for 5% Equity
Final deal$1.2 million for 20% Equity 
Shark / SharksMark Cuban and Robert Herjavec
LocationAthens, Georgia

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Red Dress Boutique Founders

Diana and Josh Harbour found Red Dress Boutique in 2005. Diana and Josh Harbour are a married couple. They were both students at Columbus State University. Diana Harbour is a successful entrepreneur and a role model for other women. Josh Harbour is a business consultant who provides strategic advice to Red Dress Boutique. He is also a co-founder of the company, and he is responsible for the company’s financial operations. Red Dress Boutique’s founders, Diana and Josh Harbour, have an estimated net worth of $32 million as of 2024.

Key accomplishments

YearAccomplishment
2014Appeared on Shark Tank season 6 and Mark Cuban and Robert Herjavec invested $1.2 million for 20% equity.
2021The company is named one of the “Best Places to Work” by the Atlanta Journal-Constitution.
2022The company launches its own line of swimwear.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Red Dress Boutique and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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