Priority One Canine, Security and defense company specializing in training guard dogs for personal protection, was started by Lori Morell and Wade Morell in 2013. As of October 2023, Priority One Canine net worth is $8 million. And they’re pulling in a whopping $2 million in annual revenue.
In 2014 they appeared on season 6 of Shark Tank USA seeking $75,000 for 15% of equity valuing the company at $500,000. But the Sharks were not interested in investing in Priority One Canine. Priority One Canine’s services were relatively expensive, and the sharks were worried that this would limit the company’s appeal.
Priority One Canine is still in business in 2023. They have been in business since 2013 and have a good reputation in the industry. They offer a variety of services, including personal protection dog training, family protection dog training, and security consulting. Visit their official website for more details.
Priority One Canine Net Worth
| Net worth | $8 million (2023) |
| Annual Sales Revenue | $2 million (2023) |
| Profits | Not Publicly Available |
| Lifetime sales | Not Publicly Available |
| Investor | None |
| Founder | Lori Morell and Wade Morell |
| Employees | Not Publicly Available |
Priority One Canine Net Worth Timeline
| Net Worth 2023 | $8 million |
| Net Worth 2022 | $8 million |
| Net worth valuation 2014 after appearing on Shark Tank | $500,000 |
| Net worth valuation 2014 before appearing on Shark Tank | $500,000 |
Priority One Canine Pitch on Shark Tank
| Company name | Priority One Canine |
| Product | Security and defense company specializing in training guard dogs for personal protection |
| Episode | Season 6 Episode 08 |
| Founders | Lori Morell and Wade Morell |
| Asked for | $75,000 for 15% Equity |
| Final deal | None |
| Shark | None |
| Location | Pickerington, Ohio |
Don’t miss these product from Season 06
Priority One Canine Founders
Lori Morell and Wade Morell found Priority One Canine in 2013. Lori Morell and Wade Morell, have a net worth of $8 million as of 2023.
Key accomplishments
| Year | Accomplishment |
| 2014 | Appeared on Shark Tank season 6 |
| 2019 | Priority One Canine received the “Best Personal Protection Dog Training Company” award from the International Association of Canine Professionals (IACP) |
| 2020 | Priority One Canine was invited to speak at the National Association of Professional Dog Trainers (NAPDT) conference |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Priority One Canine and its continued success.