Priority One Canine Net Worth 2023 Update (Before & After Shark Tank)


Priority One Canine, Security and defense company specializing in training guard dogs for personal protection, was started by Lori Morell and Wade Morell in 2013. As of October 2023, Priority One Canine net worth is $8 million. And they’re pulling in a whopping $2 million in annual revenue. 

In 2014 they appeared on season 6 of Shark Tank USA seeking $75,000 for 15% of equity valuing the company at $500,000. But the Sharks were not interested in investing in Priority One Canine. Priority One Canine’s services were relatively expensive, and the sharks were worried that this would limit the company’s appeal.

Priority One Canine is still in business in 2023. They have been in business since 2013 and have a good reputation in the industry. They offer a variety of services, including personal protection dog training, family protection dog training, and security consulting. Visit their official website for more details.

Priority One Canine Net Worth

Net worth$8 million (2023)
Annual Sales Revenue$2 million (2023)
ProfitsNot Publicly Available
Lifetime salesNot Publicly Available
FounderLori Morell and Wade Morell
EmployeesNot Publicly Available

Priority One Canine Net Worth Timeline

Net Worth 2023$8 million
Net Worth 2022$8 million
Net worth valuation 2014 after appearing on Shark Tank  $500,000
Net worth valuation 2014 before appearing on Shark Tank  $500,000

Priority One Canine Pitch on Shark Tank

Company namePriority One Canine
ProductSecurity and defense company specializing in training guard dogs for personal protection
EpisodeSeason 6 Episode 08
Founders Lori Morell and Wade Morell
Asked for$75,000 for 15% Equity
Final dealNone
Shark None
LocationPickerington, Ohio

Don’t miss these product from Season 06

Priority One Canine Founders

Lori Morell and Wade Morell found Priority One Canine in 2013. Lori Morell and Wade Morell, have a net worth of $8 million as of 2023.

Key accomplishments

2014Appeared on Shark Tank season 6 
2019Priority One Canine received the “Best Personal Protection Dog Training Company” award from the International Association of Canine Professionals (IACP)
2020Priority One Canine was invited to speak at the National Association of Professional Dog Trainers (NAPDT) conference


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Priority One Canine and its continued success.

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