"Posture Now" Net Worth 2023 Update

Posture Now, a Simple device for posture improvement, was started by Mike Lane and Matt Franklin. The company founded date is unknown. As of October 2023, Posture Now net worth is $666,666 and they’re pulling in a whopping $6 million in annual revenue. 

On September 28, 2012, they appeared on Season 4 of Shark Tank USA and made a deal with Mark Cuban, for $100,000 for 30% and a $5 royalty until the initial investment was paid. The final valuation was $333,333, down from the founder’s initial estimate of $666,666.

Posture Now is still in business. Their products are available on the official website.

See also: Similar products on Amazon.

Posture Now Net Worth

Net worth$666,666 (Business valuation)
Annual Sales Revenue$6 million (2022)
Profits–
Lifetime sales$330,000
InvestorMark Cuban
FoundersMike Lane and Matt Franklin
Employees–

Posture Now Net Worth Timeline

Net Worth 2023$666,666
Net Worth 2022$600,000
Net Worth 2021$500,000
Net Worth 2020$400,000
Net worth valuation in 2012 after appearing on Shark Tank  $333,333
Net worth valuation in 2012 before appearing on Shark Tank  $666,666

Posture Now Pitch on Shark Tank

Company namePosture Now
ProductA simple device for posture improvement
EpisodeSeason 04 Episode 03
Founders Mike Lane and Matt Franklin
Asked for$100,000 for 15% equity
Final deal$100,000 for 30% and $5 royalty until the initial investment is paid
SharkMark Cuban
LocationWest Linn, Oregon

Don’t miss these products from Season 4

Posture Now Founders

Posture Now was founded by Mike Lane and Matt Franklin. The company founded date is unknown. Mike Lane and Matt duo are co-developers. They are very passionate inventors and entrepreneurs. Posture Now’s founders, Mike Lane and Matt Franklin, net worth is unknown as of 2023.

Key accomplishments

YearAccomplishment
2012Posture Now appeared on Shark Tank

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Posture Now and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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