Ora Organic, founded by Ron Chang and Will Smelko, appeared on Shark Tank in 2017, pitching their plant-based supplements. Although they didn’t secure a deal, the exposure boosted the company’s growth. Ora Organic raised over $400,000 in crowdfunding through Indiegogo and expanded its product line to include protein powders, vitamins, and probiotics.
As of 2024, the business is valued at approximately $10 million and remains privately owned. With no major acquisitions, Ora Organic has grown through direct-to-consumer sales, standing out in the health and wellness industry for its organic, sustainable products. The company continues to thrive with a loyal customer base.
Ora Organic Net Worth
| Estimated Net worth | $10 million (2024) |
| Annual Sales Revenue | $2.5 million (2024) |
| Lifetime sales | Not available |
| Investor | None |
| Founders | Will Smelko and Ronald Chang |
| Employees | 11-50 employees |
Ora Organic Pitch on Shark Tank
| Company name | Ora Organic |
| Product | Sustainable plant-based supplements |
| Episode | Season 08 Episode 18 |
| Founders | Will Smelko and Ronald Chang |
| Asked for | $375,000 for 5% equity |
| Final deal | None |
| Shark | None |
| Location | Carlsbad, California |
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Ora Organic Founders
Ora Organic was founded by Will Smelko and Ronald Chang in 2014. They are all friends who met while working at different companies in the health and wellness industry. They were all frustrated by the lack of powerful and clean plant-based supplements on the market. So they decided to create their own company. Ora Organic’s founders, Will Smelko and Ronald Chang, have a net worth of $12.5 million as of 2024.
Key accomplishments
| Year | Accomplishment |
| 2015 | Launched its first product, a plant-based protein powder. |
| 2016 | Expanded its product line to include multivitamins, probiotics, and other supplements. |
| 2017 | Appeared on Shark Tank and received an offer from Kevin O’Leary |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Ora Organic and its continued success.