Imagine having a dog with allergies, constant tummy troubles, or unexplained skin issues. You’ve tried everything. Then one day, you switch to Omni’s plant-based food. The difference is immediate. No more itching, no more upset stomach. Just a happy, energetic pup.
That real-life scenario is exactly what drove millions to consider Omni. This plant-based dog food company turned heads on Dragons’ Den with its mission to transform pet nutrition. Founded by vet Dr. Guy Sandelowsky and entrepreneur Shiv Sivakumar, Omni entered the Den in February 2025. They secured £75,000 for just 2.5% equity from dragons Deborah Meaden and Steven Bartlett. The deal valued the business at a record-setting £3 million. It was the highest valuation for any pet food brand on the show.
But what’s happened since? How much is Omni really worth today? Let’s explore the journey of this innovative pet food company and find out where it stands now.
What is Omni’s Net Worth?
As of April 2025, Omni’s estimated net worth is £3 million.
This figure is based on their deal on Dragons’ Den in February 2025. Although no newer financial data has been released, the company’s strong performance supports the valuation. They reported over 400% sales growth and served more than five million plant-based meals.
Some industry observers believe Omni could now be worth between £3.5 million and £4 million. However, without official numbers, that remains speculation.
How Omni Started
Omni was launched in 2020 after Dr. Guy Sandelowsky noticed a pattern in his veterinary practice. Many of the dogs he treated suffered from preventable health problems. These included obesity, digestive issues, and allergies.
Determined to find a better solution, he partnered with Shiv Sivakumar. Shiv is a business expert with a background in finance. Together, they developed a line of plant-based dog food. They used ingredients such as sweet potatoes, lentils, pumpkin, and blueberries.
Before appearing on Dragons’ Den, Omni had already made impressive progress. They served over five million meals and experienced more than 400% growth in sales.
Journey on Dragons’ Den
Omni appeared on Dragons’ Den on February 6, 2025. They were seeking £75,000 in exchange for 10% equity. Their pitch focused on health, sustainability, and veterinary science.
To demonstrate the appeal of their food, the founders brought a Labrador into the Den. The dog eagerly ate the plant-based meal. This helped convince the Dragons of the product’s potential.
However, not everyone was sold immediately. Dragons Peter Jones and Touker Suleyman raised concerns about high customer acquisition costs. The founders explained their numbers clearly. While it costs £40 to acquire a customer, each customer brings in an average of £400 over two years.
That explanation helped close the deal. Deborah Meaden and Steven Bartlett teamed up to invest £75,000 for 2.5% equity. This set Omni’s valuation at £3 million.
Deborah Meaden said she had been looking for a healthy and balanced alternative to processed meat dog food. She was impressed by Omni’s vet-formulated recipes. Steven Bartlett said he felt he had to invest. His comments showed strong confidence in the team and their marketing approach.
What Happened After Dragons’ Den?
After the show, Omni experienced a boost in visibility and credibility. They continued to sell their products online through their website. They also expanded onto platforms like Amazon.
Their range includes dry food for dogs of all ages and wet food for picky eaters. They also offer functional treats that support joint health, digestion, and relaxation.
Omni’s team hinted at a new product for cats. A hypoallergenic supplement was listed as “coming soon” on their website. However, no release date has been announced yet.
No major updates have been made public since February 2025. It seems the company is focusing on expanding operations. They may also be preparing for new product launches.
Revenue Streams and Business Model
Omni’s business model is designed to serve modern pet owners. Their main revenue comes from online sales. Their website and Amazon store are key platforms.
Retail sales have started in selected stores. This helps the brand reach more customers. They also offer subscriptions for recurring orders. These plans provide convenience for pet owners and steady revenue for Omni.
New product development is on the horizon. The team has hinted at entering the cat food market. They are also exploring cultivated pet food as a future option.
Challenges and Success Factors
One major challenge is educating pet owners. Plant-based dog food is still a new idea to many people. Convincing them it is safe and healthy takes time.
Another challenge is taste. Some customer reviews show that while many dogs enjoy Omni’s food, others can be fussy.
Despite these hurdles, Omni has key advantages.
First, their products are backed by science. A 2022 study showed that dogs on a plant-based diet experienced fewer health problems than those on traditional meat-based food. Omni is also the only UK company in its category with peer-reviewed research to support its claims.
Second, their partnership with Dragons Meaden and Bartlett brings valuable support. Deborah Meaden’s passion for sustainable brands fits well with Omni’s mission. Steven Bartlett’s marketing skills help the brand reach new audiences.
Conclusion
Omni is more than just a dog food brand. It is a company on a mission to improve pet health and reduce environmental impact through plant-based nutrition.
With a solid valuation of £3 million and support from two respected Dragons, Omni is in a strong position. Consumer interest in sustainable choices is growing, which adds to their momentum.
The lack of major updates since February 2025 suggests a period of focus and consolidation. However, the future looks promising. New product launches, market education, and continued growth could push Omni’s success even further.
Would you consider switching your pet to plant-based food? Share your thoughts and explore more success stories from Dragons’ Den.
