Mrs. Goldfarb’s Unreal Del, a vegan food production company, was started by Jenny Goldfarb in 2019. As of January 2024, Mrs. Goldfarb’s Unreal Del net worth is $50 million and their annual revenue is $40 million in 2022. 

In November 2019, they appeared on season 11 of Shark Tank USA and made a deal with Mark Cuban, $250,000 for 20% of equity. The final valuation was $1.25 million, down from the founder’s initial estimate of $1 million.

As of 2024 January, the company is still in business. You can purchase products through e-commerce channels such as their website and Amazon. 

Mrs. Goldfarb’s Unreal Del Net Worth

Net worth$50 million
Annual Sales Revenue$40 million (In 2022)
Lifetime sales$54 million (From 2019 to 2023)
InvestorMark Cuban
FounderJenny Goldfarb
Employees11-50 employees

Mrs. Goldfarb’s Unreal Del Net Worth Timeline

Net Worth 2024$50 million
Net Worth 2023$49.5 million
Net Worth 2022$49 million
Net Worth 2021$48.5 million
Net worth valuation 2019 after appearing on Shark Tank  $1 million
Net worth valuation 2019 before appearing on Shark Tank  $1.25 million

Mrs. Goldfarb’s Unreal Del Pitch on Shark Tank

Company nameMrs. Goldfarb’s Unreal Del
ProductPlant-based corn beef
EpisodeSeason 11 Episode 08
Founder Jenny Goldfarb
Asked for$100,000 for 10% equity
Final deal$250,000 for 20% equity
Shark Mark Cuban 
LocationLos Angeles, USA

Don’t miss these product from Season 11

Mrs. Goldfarb’s Unreal Del Founder

Mrs. Goldfarb’s Unreal Del was founded by Jenny Goldfarb in 2019. Jenny attended George Washington University. In 2018, she launched her initial plant-based food venture, Count Your Colors, but unfortunately, she had to shut down the business within 10 months. Mrs. Goldfarb’s Unreal Del’s founder, Jenny Goldfarb, has a net worth of 40 million USD as of 2024.

Key accomplishments

2019The company appeared on Shark Tank USA and got the deal from Mark Cuban.
In January 2023, the company introduced its products to 400 Sprouts retail stores across the country. 
2024Currently, it stands among the top 50 rapidly growing brands for vegan lunch meat.


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Mrs. Goldfarb’s Unreal Del and its continued success.

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