Mad Rabbit Tattoo, founded in 2019 by Oliver Zak and Selom Agbitor, started with a simple goal: to create a clean, natural solution for tattoo care.
They designed their first product, an all-natural tattoo balm, to keep tattoos looking vibrant and healthy while avoiding petroleum-based ingredients.
This innovative idea filled a gap in the market for effective, non-petroleum-based aftercare.
In February 2020, the duo presented their idea on Shark Tank Season 12, Episode 16, seeking $500,000 for 5% equity. The Sharks were impressed by their sales of $1.7 million in just eight months and their clear vision for growth.
Mark Cuban saw the potential in their idea and offered $500,000 for 12% equity, which they accepted, securing a partnership that would drive their success.
Mad Rabbit Net Worth and Updates After Shark Tank
After Shark Tank, Mad Rabbit has grown exponentially. They raised a $10 million Series A funding round in March 2023, led by Lucas Brand Equity, with additional participation from Mark Cuban and other investors.
The company expanded from direct-to-consumer sales to major retail partnerships. Today, their products are available in 100 countries through their website, Amazon, and retail stores.
Their products are now available in 2,000 Walmart stores, 1,200 GNC locations, and 350 Urban Outfitters.
The product line has also grown from a single tattoo balm to 10 innovative offerings, including numbing creams, SPF lotions, and soothing gels.
Collaborations with 500 tattoo parlors and a network of 6,000 ambassadors generate $500,000 annually in affiliate sales, further boosting their reach and credibility.
On social media, their Instagram following has surged from 90,000 to over 300,000 since their Shark Tank appearance.
Mad Rabbit values at $56 million today and pioneers the clean, all-natural tattoo aftercare market, facing minimal competition in the U.S.
Their innovative strategies and commitment to community-building have solidified their position as a market leader.
Their innovative approach and commitment to fostering a community of tattoo enthusiasts have earned them recognition in outlets like Forbes and solidified their place as a pioneer in the space.
Mad Rabbit’s story shows how innovation and persistence can turn a small idea into a thriving business. Their journey offers valuable lessons for entrepreneurs on building, scaling, and growing a niche product.
3 Simple Business Lessons You Can Learn from Mad Rabbit
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Mad Rabbit Founders
The company was founded by Oliver Zak and Selom Agbitor in 2019. Mad Rabbit’s founders, Oliver Zak and Selom Agbitor, have a net worth of $40 million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2021 | became a carbon-neutral company |
| 2021 | Mad Rabbit featured in Shark Tank |