Schuyler Ellers founded Lord Von Schmitt in 2010 to create unique crochet clothing from recycled vintage afghans. When he appeared on Shark Tank in 2020, he sought $100,000 for 10% equity but left without a deal.
However, the exposure boosted his sales and brought over 3,500 orders on Etsy. Today, the brand has grown to an estimated net worth of $1.46 million, generating about $1 million in annual revenue.
Known for its bold and eco-friendly designs, Lord Von Schmitt remains a popular choice for festival-goers and the LGBTQ+ community, combining sustainability with vibrant fashion.
Lord Von Schmitt Net Worth
| Net worth | $1.46 million (2025) |
| Annual Sales Revenue | $1 million |
| Founder | Schuyler Ellers |
Lord Von Schmitt Pitch on Shark Tank
| Company name | Lord Von Schmitt |
| Product | high-fashion crochet clothing and accessories brand |
| Episode | Season 11 Episode 22 |
| Founder | Schuyler Ellers |
| Asked for | $100,000 for 10% of equity |
| Final deal | None |
| Shark | None |
| Location | Nevada City, Californ |
Don’t miss these product from Season 11
Lord Von Schmitt Founder
Lord Von Schmitt was founded by Schuyler Ellers in 2010. He is a creative crochet fashion designer with significant publicity including The New York Times, and Shark Tank.
He is also the Chief Executive Officer of Lord von Schmitt. Lord Von Schmitt’s founder,Schuyler Ellers, has a net worth of $1.46 million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2020 | Appeared on Shark Tank season 11 |
| 2021 | Expanded its distribution to retail stores across the United States and Canada. |
| 2022 | Expanded its distribution to international retailers. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Lord Von Schmitt and its continued success.