Little Loop, a rental service for children’s clothing, was started by Charlotte Morley in 2019. As of January 2024, Little Loop net worth is not available. 

In January 2022 they appeared on Season 19th of Dragons’ Den UK and made a deal with Deborah Meaden and Steven Bartlett, £140,000 for 25% of equity. The final valuation was £560,000 down from the founder’s initial estimate of £933,333. 

The little loop has gone on to big things. They are still in business. You can buy their products on the company website.

Little Loop Net Worth

Net worthN/A
Annual Sales RevenueN/A
Lifetime salesN/A
InvestorDeborah Meaden and Steven Bartlett
FounderCharlotte Morley

Little Loop Net Worth Timeline

Net Worth 2024N/A
Net Worth 2023N/A
Net Worth 2020N/A
Net worth valuation 2022 after appearing on Dragons’ Den  £560,000
Net worth valuation 2022 before appearing on Dragons’ Den  £933,333

Little Loop Pitch on Dragons’ Den

Company nameLittle Loop
Producta rental service for children’s clothing
EpisodeSeason 19 Episode 04
FounderCharlotte Morley
Asked for£70,000 For 7.5% Equity
Final deal£140,000 For 25% Equity
DragonsDeborah Meaden and Steven Bartlett

Little Loop Founder

Little Loop was founded by Charlotte Morley in 2019. She previously worked as a Head of Product at Notonthehighstreet. She attended the University of Cambridge. Little Loop’s founder, Charlotte Morley, has a net worth of £186,666 as of 2024.

Key accomplishments:

2019Founded little loop
2020A deep dive into the potential of the second hand industry
2021Winner of the UK’s most extraordinary small business competition
2021Marie Clarie sustainable award – Fashion winners
2021Junior design awards – Best retailer silver 
2022APpeared on Dragons Den Season 19


From their beginnings on Dragons’ Den to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Little Loop and its continued success.

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