Rugged Interactive  Net Worth 2024 Update (Before & After Dragons’ Den)

Rugged Interactive , Motivational fitness technology, was started by Simon Heap in 2009. As of January 2024, Rugged Interactive  net worth is £1,369,800.

In 2017 they appeared on Season 14th of Dragons’ Den UK seeking £100,000 for 30% of equity valuing the company at £333,333. Peter Jones and Deborah Meaden saw potential in the Rugged Interactive company and decided to invest in the business. However, according to Mirror in the UK, the parties couldn’t come to an agreement after the show was taped.

The company’s fitness devices make exercising fun and educational. These exercise machines are suitable for healthy aging, rehabilitation and wellness.they are still in business. You can buy their product on the company website.

Rugged Interactive  Net Worth

Net worth£1,369,800
Annual Sales RevenueN/A
Lifetime salesN/A
InvestorNo deal
FounderSimon Heap

Rugged Interactive  Net Worth Timeline

Net Worth 2024£1,369,800
Net Worth 2023£1,369,800
Net worth valuation 2017 after appearing on Dragons’ Den  N/A
Net worth valuation 2017 before appearing on Dragons’ Den  £ 333,333

Rugged Interactive  Pitch on Dragons’ Den

Company nameRugged Interactive 
ProductMotivational fitness technology
EpisodeSeason 04 Episode 16
Founder Simon Heap
Asked for£100,000 For 30% Equity
Final dealNo deal
Dragon / DragonsN/A

Rugged Interactive  Founder

Rugged Interactive  was founded by Simon Heap in 2009. Simon Heap who is also the founder of Rugged Interactive is the owner of the company. Heap’s company is located in Callywith Gate in the United Kingdom. Rugged Interactive ‘s founder, Simon Heap,has a net worth of £204,000 as of 2024.

Key accomplishments:

2009Incorporated Rugged Interactive
2017Appeared on Dragons Den season 14


From their beginnings on Dragons’ Den to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Rugged Interactive  and its continued success.

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