Quick Shark Tank Update on Life Raft
- Appearance on Shark Tank: Life Raft Treats featured on Shark Tank during Season 16, Episode 2.
- Founders: The company is co-founded by Cynthia Wong and John David Harmon.
- Annual Sales: The company generated $1.2 million in sales in 2023 and has reached $750,000 in sales so far in 2024, with a projected total of $1.7 million by year-end.
- Product Offerings: Their signature product includes ice cream that resembles fried chicken, along with other unique desserts like dairy-free peach bombe and “Not Dogs.”
- Current Distribution: The products are available in over 500 retail locations across the U.S., including Central Market and Mariano’s, as well as through e-commerce platforms.
Life Raft Treats is a creative ice cream brand from Charleston, founded by pastry chef Cynthia Wong and her husband, John David Harmon.
Cynthia’s expertise as a James Beard Award-nominated chef shines in their imaginative frozen treats that look like foods like fried chicken.
The brand aims to delight dessert lovers by blending nostalgia with a twist of humor. Their products cater to foodies, social media influencers, and anyone who loves fun desserts.
Although they didn’t land a deal on Shark Tank, their unique approach keeps attracting fans. Discover these playful ice creams and see what makes them special!
Shark Tank Pitch Recap
Cynthia and John appeared on Shark Tank with big hopes, seeking $250,000 for 5% of Life Raft Treats.
They presented their standout product, the “Not Fried Chicken” ice cream bar, which looks like fried chicken but is made of ice cream, chocolate, and cornflakes.
The sharks were intrigued by the product’s creativity and strong sales, totaling $1.2 million.
However, concerns about scaling the business and competition in the dessert market caused hesitation. Despite the impressive pitch, they left without an offer from the sharks.
What Happened to Life Raft After Shark Tank?
After airing, Life Raft Treats experienced a surge in website traffic, sales, and social media engagement, as many viewers were intrigued by the unique ice cream creations.
The company reported a 10% annual growth in business, aided by the increased exposure from the show. Life Raft Treats continues to innovate, expanding its distribution channels and introducing new flavors to keep the excitement alive.
Also, don’t miss this update on Shark Tank products from Season 16, Episode 2
Product & Financial Overview
Life Raft Treats combines creativity and craftsmanship to deliver unforgettable desserts. The flagship product, “Not Fried Chicken,” remains the star of the lineup, with other options like ice cream “drumsticks” and fun-shaped bars following closely behind. Here are some product highlights:
- Signature Item: “Not Fried Chicken” – ice cream disguised as fried chicken, with a crunchy cornflake coating and chocolate “bone.”
- Sales: $1.7=2 million in sales before appearing on Shark Tank.
- Growth: 10% annual increase in sales.
- Availability: Sold online, through select stores, and at pop-up events.
Future Plans
Life Raft Treats aims to expand into more retail locations while boosting their online store.
They plan to introduce new flavors inspired by global cuisines and explore collaborations with well-known brands for limited-edition treats.
Cynthia and John’s goal is to make Life Raft Treats a well-known name in the artisan ice cream world.
Closing Remarks
Life Raft Treats may have left Shark Tank without a deal, but their journey continues to be exciting.
With a mix of creativity and quality, they are redefining the dessert scene. Stay tuned for new flavors and collaborations—Life Raft Treats is just getting started!
We’re closely following the company to bring you valuable insights. Stay tuned for the latest updates on Life Raft !
Feature Image Credit: @abc/@christopherwillard
