Kellie Johnson’s battle with stage 4 endometriosis led to the creation of a product that redefined pain management.
“I wanted the heat on my whole torso. I wanted to be able to walk around,” she said about the inspiration behind Kosi, a $74.95 wrap-around heat pack.
Designed for comfort and practicality, Kosi has become a beacon of hope for women battling chronic pain. Launching just weeks before the birth of her daughter, the product quickly gained momentum.
It achieved endorsements from celebrities and a viral social media presence. “Kosi is like wearing a big, warm, puffy cloud,” its fans rave.
Kosi Journey Before Shark Tank
Kellie’s journey began at age 12, when she experienced debilitating period pain. Her symptoms worsened over the years. At 24, she was diagnosed with stage 4 endometriosis.
Recalling one of her most harrowing moments, she shared, “A doctor came to my house for my very first period when I was 12 and gave me an injection for pain.”
A decade later, she lay half-conscious on a bathroom floor at a party. That moment finally prompted her to seek answers.
“Sometimes I would throw up from the pain… it would make me really overheat and see stars,” she explained.
Existing heat packs failed her. She juggled multiple packs, only to experience discomfort and burns. Frustrated, Kellie took matters into her own hands.
“I bought a second-hand sewing machine and started sewing,” she said. She spent over 12 months researching materials and designing the perfect product.
In August 2023, Kosi officially launched. It offered a $74.95 price tag with a hands-free, wrap-around design filled with flaxseeds.
Despite personal setbacks, including five miscarriages in four years, Kellie channeled her grief into her business. She said, “It is really hard to launch a business and go through something that difficult.”
Kosi’s initial success included viral videos with over one million views.
Nearly 3,000 units sold and $1 from each sale supported Endometriosis Australia. “I didn’t really even intend to make it into a business,” she reflected.
Shark Tank Pitch Recap
On Shark Tank, Kellie sought $50,000 for 10% equity. She made an unforgettable pitch by simulating endometriosis pain on Shark Davie.
“Davie, you know how I just said endometriosis is one of the world’s most painful conditions? Yep, we’re gonna give you a taste of that,” she said before electrifying the Sharks.
- Maxine: Offered $50,000 for 20% equity plus a $100,000 line of credit.
- Rob Herjavec: Proposed $50,000 for 10% equity with a $10-per-pack royalty until he doubled his investment.
- Jane: Tweaked her offer to $50,000 for 20%, dropping to 15% in two years, which Kellie accepted.
“It’s torture on TV, and it’s fun,” joked Rob as Kellie’s pitch became a mix of education and entertainment. “The Kosi packs are selling like hotcakes,$150,000 in revenue so far,” Kellie shared.
She highlighted her achievements even while on maternity leave. Jane sealed the deal with her rapid offer and warm hug. “I’ll do it!” she exclaimed.
Kosi Shark Tank Update
Following her Shark Tank appearance, Kosi saw explosive growth. Online traffic surged, driving a significant increase in sales. With Jane’s expertise, the brand entered major retail spaces, including pharmacies, and improved its supply chain efficiency.
“We recommend Kosi for lounging at home and Ziggle for the office,” said Kellie. She emphasized the expanded product line’s versatility. Social media and celebrity endorsements continued to amplify the brand. This further solidified its position as a leader in innovative pain relief.
Future Plans
Kosi aims to introduce additional products, including a cold therapy pack and a new Ziggle model designed for discreet use under clothing. Kellie also plans to expand international shipping and streamline production.
She is exploring partnerships with healthcare providers. “Sharing stories with others who have been through it is probably one of the best things you can do,” she advised endometriosis sufferers. Her vision includes fostering Kosi’s role as both a product and a supportive community.
Closing Remarks
Kosi is not just a product, it’s a revolution in women’s health. Kellie Johnson’s resilience and innovation have created a solution that resonates with women worldwide.
With plans for new products and expanded distribution, the future looks bright for Kosi. “You deserve the best in comfort, pain relief, and style,” Kellie promises.
Ready to join the movement? Get your Kosi today and experience the difference!