Kissing Spray: The Wild Shark Tank Pitch That Promised Passion but Vanished Without a Trace

In the world of Shark Tank, bold ideas are expected. But every once in a while, a pitch arrives that is so unusual, so daring, and so unexpected that it instantly becomes unforgettable, even if it ends in failure.

That was exactly the case on July 8, 2016, when an entrepreneur named Isaac Slomiansky walked onto the set of Shark Tank México during Season 1, Episode 4. In his hand was a small perfume-style atomizer. But this wasn’t a fragrance for the body. It was something he called Kissing Spray, a sensual mouth spray designed to ignite passion, enhance focus, reduce anxiety, and strengthen romantic intimacy.

The concept was strange and the claims were ambitious, which briefly intrigued the Sharks before they ultimately tore the pitch apart.

Fast forward to 2025, and Kissing Spray has all but vanished. There are no websites, no products, and no mentions in any retail channels. So what really happened to this product that promised passion but disappeared without a trace?

Let’s dive into the full story, from its spicy beginnings to its silent ending.

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What Was Kissing Spray?

Kissing Spray was introduced as a “perfume for the tongue”, a bold departure from traditional mouth fresheners or intimacy aids. According to Slomiansky, this product was designed to stimulate taste in a way that deepened romantic encounters and helped people feel more present, focused, and emotionally connected.

Here’s what we know about the product:

• Form: A spray atomizer resembling a perfume bottle
• Use: Sprayed directly into the mouth before romantic moments
• Flavors: Two were highlighted during the pitch—Amaretto and Carajillo
• Ingredients: Alcohol-based formula, sweetened with stevia
• Essences: Claimed to be of Italian origin

Slomiansky claimed that Kissing Spray could transform relationships by activating the sense of taste, a sensory dimension often overlooked in the context of intimacy. He believed this innovation made it the first product in the world to offer sensual stimulation via the tongue.

But there was a catch. The product had no documented health or safety certifications.

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The Pitch on Shark Tank México

Slomiansky’s appearance on Shark Tank México was as theatrical as it was bold. Dressed like a confident showman, he explained how the idea was born. While working as a sales director in a perfume valve factory, he once filled a test atomizer with tequila for fun. The results surprised him, so he began experimenting with other flavors. A few drops of amaretto, he claimed, created a surprisingly pleasant and “sensual” experience.

He took this discovery seriously and developed a commercial version of the concept, which he named Kissing Spray.

The Ask

• Investment Requested: 2 million Mexican Pesos
• Equity Offered: 15%
• Implied Valuation: Approximately 13.33 million MXN (around $700,000 USD at the time)

With a passionate pitch, flavored samples, and dramatic claims of romantic transformation, Slomiansky invited the Sharks to invest in what he believed was the future of intimacy.

But what followed was a harsh reality check.

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The Sharks’ Reaction: Intrigued, Then Alarmed

At first, the Sharks were entertained. The uniqueness of the idea and the founder’s confidence drew chuckles and curiosity.

But as the conversation turned to safety, certification, and health regulations, the tone in the room shifted dramatically.

One of the Sharks asked the most important question:

“Do you have any certification to back these claims?”

Slomiansky did not. There was no COFEPRIS approval, no clinical studies, and no health documentation to validate the claims that the spray could enhance mood, reduce anxiety, or safely interact with the body.

Rodrigo Herrera, known for his precision and health-focused investments, immediately bowed out:

“Without health certification, it’s a huge problem.”

The other Sharks quickly followed, with concerns ranging from hygiene risks to consumer liability.

Their collective response was unanimous. No deal.

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What Happened After Shark Tank?

You might expect that even a rejected product could find success thanks to national TV exposure. This is often referred to as the “Shark Tank effect.”

But in the case of Kissing Spray, the effect was short-lived. Or rather, nonexistent.

Despite Slomiansky’s confident claim during the pitch that customers could buy the product online or at local markets, there is:

• No active website
• No social media presence
• No listings on Amazon or MercadoLibre
• No digital ads or marketing campaigns
• No reviews or mentions in consumer forums

Every attempt to track the product in the years after the show leads to dead links or irrelevant results, including makeup setting sprays, room fragrances, or even pet-care products that use the term “kissing spray” in unrelated ways.

Even in TikTok retrospectives and YouTube compilations of “Shark Tank México’s most bizarre pitches,” Kissing Spray is remembered more as a curiosity than a business.

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Where Is the Founder Now?

After Kissing Spray, Isaac Slomiansky seems to have moved on from entrepreneurship.

In 2020, he appeared in a cultural and artistic production titled “El otro lado del silencio, Beethoven cara a cara con la muerte”, a creative event focused on classical music and emotional reflection.

This shift into the cultural world signals a complete pivot away from the business of consumer products. There is no evidence that he launched another startup or tried to reintroduce Kissing Spray under a different brand.

Slomiansky describes himself as a “creator and passionate thinker”, someone driven more by inspiration than commercial pragmatism. That trait was evident during his pitch.

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The Regulatory Hurdles That Crushed the Product

A sensual spray may sound harmless, but when it’s ingested, it enters a completely different legal and safety category.

In Mexico, the body responsible for overseeing such products is COFEPRIS (Comisión Federal para la Protección contra Riesgos Sanitarios). For a product like Kissing Spray, the process of gaining approval would involve:

Requirement	Details
Regulatory Body	COFEPRIS
Scope	Food-grade products, cosmetics, ingestibles
Needed Docs	Product formula, toxicology reports, safety data
Certification Process	Up to 18 months
Cost	Estimated $5,000–$10,000 USD
Risk of Non-Compliance	Legal action, sales prohibition, fines

Slomiansky had none of this during the pitch and seemingly never pursued it afterward. Without regulatory clearance, no retailer or investor could safely support the product.

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Why Did Kissing Spray Fail?

Here’s a breakdown of why Kissing Spray flopped despite national exposure:

1. No Health Safety Validation

The product lacked COFEPRIS certification, making it untrustworthy and potentially unsafe.

2. Unproven Claims

Mood enhancement, focus improvement, and anxiety relief were claimed without any scientific backing.

3. Perception as a Gimmick

The Sharks and audience viewed it as more of a novelty than a legitimate product.

4. Zero Post-Show Effort

There was no marketing, no development, and no second attempt to re-enter the market.

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Lessons for Entrepreneurs

The story of Kissing Spray is a case study in what not to do when launching a consumer health product.

Here are key takeaways:

• Bold ideas need validation. Creativity is powerful, but it must be backed by evidence.
• Regulations are not optional. If your product is consumed or applied to the body, approvals are essential.
• Exposure isn’t enough. TV attention can help, but it won’t replace trust and preparation.
• Follow-through is everything. Many ideas are rejected, but persistence and iteration can lead to success.

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Conclusion: A Product That Promised Passion but Left No Trace

“One day, the Sharks will use it too,” Slomiansky boldly declared as he exited the tank—without a deal, but full of confidence.

That day never came.

Kissing Spray might have been one of the most talked-about pitches on Shark Tank México, but it stands today as a ghost brand. No sales, no online presence, and no follow-up. Just a memory and a lesson.

Ultimately, a sensual idea without proof, preparation, or persistence was never going to survive.