The sale of Patrón to Bacardi marked a significant milestone in DeJoria’s career, contributing massively to his wealth accumulation. It solidified his status as a successful entrepreneur and provided him with substantial capital for future ventures.
While Patrón’s sale undoubtedly provided a significant financial boost, DeJoria’s wealth primarily stems from the combined success of his various businesses. His diverse portfolio, encompassing industries like hair care, spirits, mobile technology, and more, contributes to his overall income.