Jared Ficklin is a renowned designer and technologist, recognized for his innovative contributions to human-computer interaction and product design.
The L16, a revolutionary multi-lens camera, was developed by Light Labs Inc., founded by Dave Grannan and Rajiv Laroia.
The Rise of a Kickstarter Legend
In 2015, Light Labs Inc. introduced the L16 camera, a device boasting 16 lenses and sensors designed to capture high-resolution images through computational photography.
The camera aimed to offer DSLR-quality images in a compact form factor. Although not launched via Kickstarter, the L16 garnered significant attention and anticipation within the photography community.
Delays and Excuses
Despite the initial excitement, the L16 faced multiple delays. Early backers experienced prolonged waiting periods, with the camera shipping later than expected. Light Labs attributed these delays to the complexities involved in perfecting the camera’s computational imaging technology.
Amazon Controversy
Post-launch, the L16 was available on platforms like Amazon. However, some customers reported receiving units with issues such as dead batteries, leading to dissatisfaction and returns.
The high price point, combined with these quality control problems, sparked controversy among consumers.
Public Backlash and Financial Collapse
The L16’s performance did not meet the lofty expectations set by its marketing. Users criticized its low-light performance, shutter lag, and cumbersome user interface.
These shortcomings, coupled with the emergence of advanced smartphone cameras, led to declining sales. Eventually, Light Labs ceased production of the L16 and pivoted to focus on other technologies, marking the end of the L16’s journey.
Founders of Light Labs Inc.
Light Labs Inc. was founded in 2013 by Dave Grannan and Rajiv Laroia. Grannan, serving as CEO, brought experience from his previous role at Vlingo, a speech recognition company.
Laroia, the CTO, had a background in electrical engineering and had previously founded Flarion Technologies, a wireless technology company. Together, they aimed to revolutionize photography through computational imaging.
Jared Ficklin’s Net Worth
As of 2025, there is no publicly available information regarding Jared Ficklin’s net worth. Ficklin is a founding partner and former Chief Creative Technologist at Argo design, a design consultancy known for its innovative approach to technology and user experience.
Prior to this, he spent 14 years at frog design, contributing to the visions, strategy, intellectual property, and products of clients including HP, Microsoft, AT&T, LG, SanDisk, and Motorola . His work integrating technology into the design process at frog led him to be named one of four frog fellows
A Legacy of Warnings
The story of the L16 serves as a cautionary tale about the challenges of hardware startups. Despite innovative ideas and significant funding, execution and market readiness are critical.
The L16’s failure highlights the importance of aligning product capabilities with consumer expectations and the competitive landscape.
TL;DR
The L16 Light Camera was a bold leap in tech with 16 lenses and DSLR dreams. But delays, performance flaws, and rising competition led to public disappointment and the company’s pivot. Jared Ficklin, though a renowned technologist, was not involved in the L16’s creation.
