Create A Castle is one of those rare ideas that instantly makes people think, “Why didn’t I think of that?” What started as a simple solution to a family beach struggle has turned into a nationally recognized brand.
But was it really a Kickstarter story, and is the business still going strong? Let’s explore the journey.
Founder Spotlight: Kevin and Laurie Lane
Kevin Lane, a seasoned web developer and father, co-founded Create A Castle with his wife Laurie Lane in 2017. The idea came during a beach day, where they watched a father and son struggle to build a sandcastle with traditional buckets.
Instead of accepting the frustration of old methods, Kevin envisioned a smarter solution. He developed a patented split-mold system that opens from the side, allowing even young children to build detailed sand or snow castles with ease.
This family-inspired innovation led to the launch of Create A Castle LLC. Kevin’s technical background helped shape the e-commerce side of the business, while Laurie brought creative and strategic insights to the brand’s growth.
Product Overview: A Castle-Building Game Changer
Create A Castle is a sand and snow castle mold kit with a twist. Its signature feature is the patented split mold, which simplifies the building process by eliminating the need to flip a mold. The result is a stress-free, detailed creation that anyone can enjoy.
Thanks to this innovative design, Create A Castle gained rapid popularity. In 2020, it received the Outdoor Toy of the Year award, cementing its status as a leading product in the toy industry.
The kit is now available in various versions, suitable for both beach and winter activities, making it a year-round favorite for families.
Not a Kickstarter Legend, But Still a Standout
Despite the common belief, Create A Castle was not launched through Kickstarter. Instead, it grew organically through media appearances, word of mouth, toy expos, and strong retail partnerships.
The turning point came in 2022 when Kevin and Laurie pitched their business on ABC’s Shark Tank. Their presentation left the Sharks impressed, particularly guest Shark Kendra Scott.
Shark Tank Boost: Kendra Scott’s $350,000 Investment
During their Shark Tank appearance, Kevin and Laurie secured a $350,000 deal from Kendra Scott in exchange for 20 percent equity. She was drawn to the family-oriented product and the simplicity behind its genius design.
Following the investment, Create A Castle expanded to more than 30 retail locations across the United States and launched new product lines, including indoor kits for year-round play.
Delays, Excuses, and Amazon Growing Pains
With increased visibility came operational challenges. As sales surged after the Toy of the Year award and Shark Tank exposure, the team struggled to keep up with order fulfillment.
Kevin openly admitted that they were not entirely prepared for the rapid growth. Some customers reported delays on Amazon and temporary stock issues during peak seasons. However, these challenges were resolved quickly and transparently.
Public Backlash and Financial Collapse? Not at All
Contrary to the rumors often associated with fast-growing brands, Create A Castle did not experience financial collapse or widespread backlash. The company remains healthy, well-reviewed, and active on social media.
By maintaining open communication with their customers and making strategic improvements, the Lanes have kept their business thriving.
A Legacy of Family, Innovation, and Fun
Create A Castle represents more than just a toy. It’s a tool that brings families together through imaginative outdoor and indoor play. With new educational kits, snow versions, and digital tutorials, the brand continues to evolve.
The business’s legacy lies in its ability to inspire creativity and make castle building fun and accessible for everyone.
FAQ
Q: Was Create A Castle launched on Kickstarter?
A: No. It was not a Kickstarter project but grew through traditional sales and Shark Tank exposure.
Q: Who founded Create A Castle?
A: Kevin Lane and his wife Laurie Lane, in 2017.
Q: What’s special about the product?
A: It uses a patented split-mold design for easy sand and snow castle building without flipping or struggling.
Q: Is Create A Castle still in business?
A: Yes. The company is expanding, with over 30 retail partners and an expanded indoor product line.
Q: Who invested in the company on Shark Tank?
A: Kendra Scott invested $350,000 for 20 percent equity in 2022.
TL;DR
Create A Castle didn’t need Kickstarter to succeed. With a brilliant idea, strong family leadership, and Shark Tank momentum, it continues to build a business as solid as the castles it helps create.
