IllumiBowl, Toilet night light, was started by Matt Alexander and Mike Kannely in November 2014. As of September 2023, IllumiBowl net worth is $1.4 million and they’re pulling in a whopping $2 million in annual revenue. 

In March 2016, they appeared on season 7 of Shark Tank USA and made a deal with Kevin O’Leary, for $100,000 for 25% of equity. The final valuation was $400,000, down from the founder’s initial estimate of $666,666.

IllumiBowl is still in business in 2023. Since appearing on Shark Tank, IllumiBowl has expanded its product line to include a variety of colors and designs. They are also available for purchase in select retail stores, including Bed Bath & Beyond and Target and online from their official website

IllumiBowl Net Worth

Net worth$1.4 million (2023)
Annual Sales Revenue$2 million (2023)
ProfitsNot publicly available
Lifetime salesNot publicly available
InvestorKevin O’Leary
FounderMatt Alexander and Mike Kannely
Employees13 employees

IllumiBowl Net Worth Timeline

Net Worth 2023$1.4 million
Net Worth 2022$1.4 million
Net worth valuation 2016 after appearing on Shark Tank  $400,000
Net worth valuation 2016 before appearing on Shark Tank  $666,666

IllumiBowl Pitch on Shark Tank

Company nameIllumiBowl
ProductToilet night light
EpisodeSeason 07 Episode 11
FoundersMatt Alexander and Mike Kannely
Asked for$100,000 for 15% equity
Final deal$100,000 for 25% equity
Shark Kevin O’Leary
LocationProvo, Utah, United States 

Don’t miss these product from Season 7

IllumiBowl Founders

IllumiBowl was founded by Matt Alexander and Mike Kannely in 2016. Matt Alexander is the CEO and Co-Founder of IllumiBowl. He is a mechanical engineer and entrepreneur. He has a background in product development and has worked for companies such as Boeing and Google. Mike Kannely is the COO and Co-Founder of IllumiBowl. He is a business management graduate and entrepreneur. He has a background in marketing and sales and has worked for companies such as Nike and Coca-Cola. IllumiBowl’s founders, Matt Alexander and Mike Kannely, have a net worth of $1.4 million as of 2023.

Key accomplishments

2016Appeared on Shark Tank season 7 and Kevin O’Leary invested $100,000 for 15% equity
2017Won the CES Innovation Award for its toilet light.


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for IllumiBowl and its continued success.

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