How to Use Google Search Insights to Build a Better Site

Maybe you don’t want to learn things the hard way. Rather than run your site and your business through an SEO audit, maybe you would prefer to get things right on the first try. If you design, link, and tag your website correctly, you can make a strong first impression from the very beginning and achieve great search results right away.

Google search insight tools are the blueprint for your content creation and your content marketing architecture. Tools like Google Insights, Google Analytics, Google search console, GSC insights, Google search console data, search trends, pagespeed insights, travel insights, new search console insights tool, and many others are part of the growing repertoire of resources available to those who understand just how Google and SEO work.

GSC Insights


There are many good search engine optimizers and SEO software products that can provide data from SERPs, but that only touches the surface of what GSC Insights can do. Google’s search console is based on Google’s actual API, so all of the ranking data is in real time. Compared to GSC Insights, other products are too dated as far as activity on Google’s search engine is concerned.

This is not because the competitors are lazy. This is due to the fact that within the world of high-speed search algorithms, things happen not within minutes and seconds, but within milliseconds and microseconds. To track Google searches and Google trends, you need the best console insights, the best destination insights, the best pagespeed insights, and the best pagespeed insights tool. Within the Google world, that is GSC Insights.

By using these tools within GSC Insights, the site owner can perform A/B testing over a time period to obtain a pagespeed insight score. The site owner can use the data to set KPIs to find the best way to optimize page performance. As an improvement on Google trends, the site owner actually has a visual representation of the data and the metrics of the KPIs.

Google Analytics


To have a clear picture of the traffic and of a website or social media page on Google, Google Analytics is also a great tool to have in one’s arsenal. Through tracking the traffic you can track the conversion rate and, therefore, work on a CRO program. Once that is done, the website or social media page could be monetized by tracking and improving CTR (click-through rate), CPC (cost per click), and PPC (pay per click). Again, this allows site owners to convert the CTR, CRO, CPC, and PPC into metrics for setting KPIs for content creators.

By tracking the user traffic and user experience, content creators can create new content in order to reduce bounce rate and increase CTR for a larger share of the market. Conversions are the easy way to increase your ranking in search queries. Having the right URL, dashboard and site speed is also helpful.


Sometimes it just pays to be Googly. As a search engine, Google is a free tool for a lot of businesses and destination organizations. One could argue about the political ramifications of Google dominating the search engine market, but getting political does not make a profit. The average position of your post on an SERP can make or break your business, so you had better make the top eight if you want to be seen on page one. Consequently, if you are going to move with the juggernaut that is Google and not against it, you may as well master Google Search Insights and its tools: GSC Insights and Google Analytics.

In a post-pandemic world, businesses have become more digitized than ever and many more have not survived the transition. Your business, however, can not only survive but thrive, if you make peace with Google.