According to 2022 marketing statistics, more than 50% of marketers say organic traffic and keyword rankings are the top methods to measure search engine optimization (SEO) marketing success.
While some businesses succeed in digital marketing campaigns, others may not be as fortunate.
Your marketing campaign may need a little diagnosis and tweaking by digital marketing experts if you encounter difficulties. Digital Spotlight provides free consultation and expertise for solutions such as Google Ads, Facebook Ads, and SEO to help address your marketing needs.
What are the potential issues that can arise when implementing digital marketing efforts? How can you prevent or address today’s digital marketing challenges? Do penalties matter to your website? How do changes in the search engine algorithms affect your marketing campaign?
This article discusses common digital marketing problems affecting your website and how to address or solve them.
Ways to Solve Digital Marketing Challenges
Digital marketing is a dynamic environment where rules can change anytime. What you think worked for you a few months back and placed you on top of the rankings may no longer be the best strategy today.
Marketers who fail to see this situation may ask themselves why the clicks and visits are dropping. Fortunately, the following solutions can help improve the business’ marketing efforts and potentially save the campaign.
Understand Your Target Market
One of the challenges of digital marketers is communicating a message and directing it to their target market.
Customers change daily and chasing after them to discover their behavioral patterns can be frustrating. And if the message doesn’t connect with your audience, they likely won’t be interested in what you’re offering. For example, online marketing for dentists is something that has had little change over the years and will always stay relevant. So in turn, dental marketing experts have been able to grasp exactly what people are after.
Understanding your target market is one key ingredient to a successful digital marketing campaign. You can do this activity by gathering information about potential customers through research, such as competitor analysis and surveys.
Using the correct medium can also help you reach your target audience. For example, if your target market includes young professionals who enjoy traveling, consider targeting them on Instagram.
Mind the Penalties
Some businesses have websites that have received penalties from Google. Such penalties can adversely affect these sites’ search engine rankings, making it even more challenging for these sites to capture an audience.
One possible reason Google penalizes websites is when they use questionable practices like black hat SEO or methods that don’t meet Google’s SEO guidelines.
And it’s not just Google that penalizes users for such inappropriate practices. Other digital marketing platforms like LinkedIn, Facebook, and Instagram also implement penalties to discourage unethical methods to improve website ranking.
When your website gets penalized, you must first identify the cause of the penalty.
For example, Google banned your website due to keyword stuffing or the practice of filling your content with irrelevant keywords. In this case, browse through your article and remove or replace all keywords that don’t make sense or contribute nothing to your content.
The results of your effort may not show up overnight. It takes time and careful work to recover and rebuild your reputation. If you did the fix correctly, your penalty should get lifted soon enough.
Ever-Changing Algorithms Mean New Rules
Businesses conduct most of their digital marketing campaigns on search engines, such as Google or Bing, or social media platforms, such as Facebook, Twitter, or Instagram. And these platforms are fond of changing their algorithms from time to time.
For example, on July 27, 2022, Google announced its product reviews feature update. This update means eCommerce marketers must learn how to write high-quality product reviews. Complying with this update can help marketers maintain or improve their rankings.
If you’re using more than one channel for your digital marketing campaign, such as using Google and Facebook simultaneously, you have to stay updated with algorithm updates for both platforms.
Sometimes, businesses don’t have the time or expertise to manage digital campaigns or get into the nitty-gritty detail of such activities. If you’re one of these businesses, consult a digital marketing expert or agency that can help improve or manage your campaign and ultimately increase your sales.