Suds2Go, a portable handwashing system seemed poised to be a game-changer during the COVID-19 pandemic. Founded by husband and wife Gabe and Cindy Trevizo, Suds2Go is for washing hands anywhere.
Despite its innovative concept, Suds2go struggled to gain the widespread attention it deserved in a market dominated by hand sanitizers. As the world started to fight a global health crisis, the potential of Suds2Go eventually became apparent. But the journey was filled with challenges.
Suds2Go’s Vision Before Its Time
Before the pandemic, Gabe and Cindy Trevizo were driven by a vision rooted in their personal experiences as parents. Their frustration peaked during a family outing at an amusement park in 2018. They found themselves without access to soap in a restroom.
“As Cindy vividly recalls, “After being frustrated with the lack of water and soap at a park bathroom, heightened by a potty training tot and pizza, I had enough. I went home, pulled out my laptop, hopped on Amazon, and was ready to buy a mobile handwashing system. To my surprise, there was no such product.”
Suds2Go’s Shift from Niche to Necessity
The onset of the COVID-19 pandemic changed everything. Suddenly, the world was forced to confront the importance of hand hygiene in a way it never had before.
The World Health Organization (WHO) emphasized that “good hand hygiene is a highly cost-effective public health measure and a cornerstone of safe and effective health care.”
As worldwide public health authorities stressed the critical role of handwashing in preventing the virus’s spread, Suds2Go found itself in a unique position to make a difference.
Suds2Go Battles Competitors and Supply Chain Issues
However, the pandemic brought its own set of challenges. Suds2Go faced intense competition from well-established brands in the hygiene sector. People started to point out that using simple alternatives made it challenging for the company to establish itself as a trusted brand.
The sudden surge in demand also strained their production capacity, leading to supply chain disruptions that threatened their ability to deliver on time.
Suds2Go’s Commitment to Public Health
As the pandemic raged on, Gabe and Cindy came to a profound realization. Their mission had grown beyond merely selling a product. They were playing a crucial role in a global health crisis, providing people with a tool to protect their loved ones.
This sense of responsibility drove them to innovate further, leading to the creation of new product lines and a stronger commitment to public health.
Suds2Go’s Lasting Impact on the Hygiene Industry
Latest Update: As of September 2023, Suds2Go has a net worth of $1.5 million, with an annual revenue of $200,000.
By the end of the pandemic, Suds2Go had transformed from a small startup into a widely recognized and trusted brand in the hygiene industry. The company’s success was measured not only by its impressive sales growth but also by its meaningful contributions to global health efforts.
As Cindy proudly stated, “COVID-19 turned out to be a boon for us, as our sales skyrocketed during that time, and more people became aware of the need to wash hands frequently.”
Featured image credit @ Grommet