The number one position on Google is the most coveted real estate on the internet. Every webmaster and digital marketer wants to end up there! Why?
Because that’s where the magic happens. Hit the top spot for competitive keywords and your site enjoys vast sums of traffic. That, in turn, means more leads, conversions, revenue, and brand exposure.
Alas, getting to #1 on Google isn’t easy.
But one thing’s for sure: building backlinks is central to success! As one of Google’s 200 ranking factors, they can boost your site up SERPs like nothing else. And if you buy backlinks instead of building them, you can speed up the entire process.
Want to learn more about this backlink strategy? You’re in the right place. Check out our comprehensive how-to guide on buying backlinks and why it’s money well-spent.
Why would anybody buy backlinks for their website though? Couldn’t they save some money and generate them the old-fashioned, organic way instead? If you’ve been asking yourself these kinds of questions, the following advantages of buying backlinks should prove useful:
Building links the white-hat way is a slow, tedious, and expensive process. Even the much-touted ‘skyscraper method’ takes time and effort, for minimal results. Here’s how it goes:
After you’ve created an awesome blog post, you have to find out who’s linking to your competitor’s article. Then you reach out to those webmasters via email and see if they’d be willing to link to your content instead/as well! We’d be that 90% of those outreach emails go unanswered…
That’s changes when you buy relevant, high-quality links from reputable sources, though. It takes the leg work out of the process and delivers results in record time.
Everyone Else Does It!
And by ‘everyone else’ we mean your competition. The result? If you don’t do the same, then you risk falling behind in rankings.
Think of it like the doping scandal that rocked the cycling world a few years ago. As soon as that first cyclist started taking performance-enhancing drugs, everybody else was forced to as well! It wasn’t legal, but they’d have had zero chance of winning if they hadn’t.
It Isn’t (Always) Black Hat
Buying backlinks is frowned upon in some circles. And, to be clear, Google isn’t the biggest fan of this approach! They’d prefer you to generate links in true white-hat fashion: by creating epic content that compels webmasters to link out to it because it’s so darn good.
Like anything in life, though, nothing’s straightforward. Not only is buying backlinks common practice in digital circles, but Google itself operates a form of link selling service through its Adwords platform. Unless you’re buying vast quantities of dodgy links from irrelevant sources, you’d have to be unlucky to be penalized for this practice.
It’s one thing to understand ‘why’ you’d buy backlinks. It’s another altogether to know how to do it! With that in mind, here are a few select strategies for purchasing links to your site:
Identify the Details
The first step is to ascertain:
- How many links you’d need in order to rank for a given keyword, and
- The authority of the websites you need them from.
The Ahrefs keyword explorer tool (and others like it) can tell you the first part. The second bit’s more complicated! As a rule of thumb, though, know that links from higher domain authority (DA) websites are important for more competitive keywords and should boost your rankings faster too.
Pick a Time
Trust us, the last thing you want to do is purchase all of your links at the same time. That’d be like a thief breaking into a house in the middle of the day! It’s a big red flag for Google; sites that get a big bump of backlinks in one go have a higher chance of being penalized.
Take a slower approach instead. Spacing out your links in a random way is less likely to arouse suspicion. It’ll seem natural.
Try Guest Posting
Guest posting has been and always will be one of the best ways to build links. Period.
You can use it as a white/grey-hat strategy by reaching out to authority sites, pitching ideas, and creating content for them in exchange for a link. Or, if you want the easy route, you can pay agencies to do it all for you!
That’s right, various SEO agencies run guest posting services of this nature. Tell them how many links you want from sites of a particular DA and they’ll handle the rest. Thanks to their networks of paid writers and publishers, they create quality content (with links to your website in the copy) and find someone willing to publish it.
The result? You can sit back and relax as the awesome backlinks stack up and drive your rankings through the roof.
Use Private Blog Networks (PBNs)
First off, it’s worth mentioning that PBNs are frowned upon by Google! And by “frowned upon”, we mean “not allowed”! Once again, though, they exist in droves and are used by businesses everywhere to generate links to their site(s).
Imagine owning a network of high-authority sites on which you could insert links to your primary site on a whim. That’s a PBN. To acquire one, you can purchase expired domains, find hosting for them, publish some relevant content, and then start adding backlinks!
Want to buy backlinks to your website? Well, we don’t blame you! It’s one of the quickest and simplest ways to get your site ranking well on Google.
With any luck, the insights in this article have highlighted everything you need to know to experience the benefits of this strategy for yourself. Now, buying backlinks for your website will be an almighty help with your search engine optimization endeavors. But you shouldn’t stop there!
To continue your education on this key topic, search ‘SEO’ on the website now.