Heidi Ho, a plant-based cheese, was started by Heidi Lovig in 2010. As of September 2023, Heidi Ho’s net worth is $8 million, and they’re pulling in a whopping $750K in annual revenue. 

In November 2014, they appeared on Season 06 of Shark Tank USA and made a deal with Lori Greiner, $125,000 for 30% equity. The final valuation was 416K, down from the founder’s initial estimate of $625K.

Now, you can find Heidi Ho cheeses in many big stores nationwide, including their website, some Whole Foods in the western U.S., and independent health food stores.

Heidi Ho Net Worth

Net worth$8 million (2023)
Annual Sales Revenue$750K
Lifetime sales$245K (when appeared on Shark Tank)
Shark Tank InvestorLori Greiner
FounderHeidi Lovig
Employees23 employees

Heidi Ho Net Worth Timeline

Net Worth 2023$8 million
Net Worth 2022$7 million
Net Worth 2021$6.5 million
Net Worth 2020$6 million
Net worth valuation 2014 after appearing on Shark Tank  $416K
Net worth valuation 2014 before appearing on Shark Tank  $625K

Heidi Ho Pitch on Shark Tank

Company nameHeidi Ho
ProductPlant-based, organic cheese
EpisodeSeason 06 Episode 09
Founder Heidi Lovig
Asked for$125,000 for 20% equity
Final deal$125,000 for 30% equity
Shark Lori Greiner
LocationPortland, Oregon, USA

Don’t miss these product from Season 06

Heidi Ho Founder

Heidi Ho was founded by Heidi Lovig in 2010. Lovig is a chef trained at Cordon Bleu who also gained vegan cooking skills in Hawaii. She focuses on sustainable, organic food, including her Heidi Ho cheese. Heidi Ho’s founder, Heidi Lovig, has a net worth of 5.6 million USD as of 2023.

Key accomplishments

In 2021, Blue Horizon, an investor in plant-based food businesses, invested in the company, although the exact amount wasn’t disclosed
2014The company appeared on Shark Tank Season 06 and got the deal from Lori Greiner


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Heidi Ho and its continued success.

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