Gunnar-Optiks-Shark-Tank-US-Net-worth

Gunnar Optiks, eye glasses designed to eliminate digital eye strain, was started by Joe Croft in 2007. As of September 2023, Gunnar Optiks net worth is $7.5 Million and they’re pulling in a whopping $7.1 Million in annual revenue. 

In February 2018, they appeared on Season 9 of Shark Tank USA and made a deal with Lori Greiner, for $750,000 for 8% equity. The final valuation was $9.4 Million,  down from the founder’s initial estimate of $15 Million.

In September 2023, Gunnar Optiks is still in business. You can purchase products from their company website and other e-commerce channels.

Gunnar Optiks Net Worth

Net worth7.5 Million
Annual Sales Revenue7.1 Million
ProfitsNot available
Lifetime SalesNot available
Shark Tank InvestorLori Greiner
FounderJoe Croft
EmployeesOver 25 employees

Gunnar Optiks Net Worth Timeline

Net Worth 2023$7.5 Million
Net Worth 2022$7.5 Million
Net Worth 2021$7 Million
Net Worth 2020$8.5 Million
Net worth valuation 2018 after appearing on Shark Tank  $9.4 Million
Net worth valuation 2018 before appearing on Shark Tank  $15 Million

Gunnar Optiks Pitch on Shark Tank

Company nameGunnar Optiks
Producteye glasses designed to eliminate digital eye strain
EpisodeSeason 09 Episode 22
Founder Joe Croft
Asked for$750,000 for 5% equity
Final deal$750,000 for 8% equity
Shark Lori Greiner
LocationCarlsbad, California, United States.

Gunnar Optiks Founder

Gunnar Optiks was founded by Joe Croft in 2018. Joe Croft is an optical engineer. He noticed the prevalence of vision problems of his patients due to their computer works. Then he decided to find the solution for this issue. Finally he founded Gunnar Optiks. Gunnar Optiks’s founder, Joe Croft has a net worth of 7.5 Million USD as of 2023.

Key accomplishments:

YearAccomplishment
2015The company partners with professional gamers such as Cloud9 and TSM.
2018Appeared on Shark Tank season 9 episode 22.
2021Gunnar Optiks has annual revenue of over $8 million.

Conclusion: 

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Gunnar Optiks and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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