Gunnar Optiks, eye glasses designed to eliminate digital eye strain, was started by Joe Croft in 2007. As of September 2023, Gunnar Optiks net worth is $7.5 Million and they’re pulling in a whopping $7.1 Million in annual revenue. 

In February 2018, they appeared on Season 9 of Shark Tank USA and made a deal with Lori Greiner, for $750,000 for 8% equity. The final valuation was $9.4 Million,  down from the founder’s initial estimate of $15 Million.

In September 2023, Gunnar Optiks is still in business. You can purchase products from their company website and other e-commerce channels.

Gunnar Optiks Net Worth

Net worth7.5 Million
Annual Sales Revenue7.1 Million
ProfitsNot available
Lifetime SalesNot available
Shark Tank InvestorLori Greiner
FounderJoe Croft
EmployeesOver 25 employees

Gunnar Optiks Net Worth Timeline

Net Worth 2023$7.5 Million
Net Worth 2022$7.5 Million
Net Worth 2021$7 Million
Net Worth 2020$8.5 Million
Net worth valuation 2018 after appearing on Shark Tank  $9.4 Million
Net worth valuation 2018 before appearing on Shark Tank  $15 Million

Gunnar Optiks Pitch on Shark Tank

Company nameGunnar Optiks
Producteye glasses designed to eliminate digital eye strain
EpisodeSeason 09 Episode 22
Founder Joe Croft
Asked for$750,000 for 5% equity
Final deal$750,000 for 8% equity
Shark Lori Greiner
LocationCarlsbad, California, United States.

Gunnar Optiks Founder

Gunnar Optiks was founded by Joe Croft in 2018. Joe Croft is an optical engineer. He noticed the prevalence of vision problems of his patients due to their computer works. Then he decided to find the solution for this issue. Finally he founded Gunnar Optiks. Gunnar Optiks’s founder, Joe Croft has a net worth of 7.5 Million USD as of 2023.

Key accomplishments:

2015The company partners with professional gamers such as Cloud9 and TSM.
2018Appeared on Shark Tank season 9 episode 22.
2021Gunnar Optiks has annual revenue of over $8 million.


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Gunnar Optiks and its continued success.

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