The Gnome Advent Calendar brings a delightful, folklore-inspired twist to holiday celebrations. Created by Jenna Hess, the calendars are designed to turn the countdown to special occasions into a magical experience.
As Jenna described during her Shark Tank journey, “Adding to this joy and charm are the Gnome Advent Calendars, a delightful innovation that brings whimsy and excitement to the countdown to Christmas.”
Each calendar is a masterpiece of creativity. It features mini gnomes hidden behind beautifully designed doors. Whether you’re counting down to Christmas, Halloween, or Valentine’s Day, these calendars are more than just a festive decoration, they’re a tradition.
Don’t miss the chance to experience the magic. “Share in the magic and joy of the holiday season” by exploring the Gnome Advent Calendar today!
Gnome Advent Calendar Journey Before Shark Tank
In 2022, Jenna Hess transformed a cherished family tradition into a thriving business. Inspired by her six children’s joy during the holiday season, she created a 24-door advent calendar featuring handcrafted gnomes.
“This festive activity quickly became a cherished part of their celebrations, offering a special way to embrace the holiday spirit together,” Jenna shared.
Launching with no prior business experience, Jenna relied on TikTok to introduce her product to a wider audience. Her marketing videos quickly went viral.
@gnome.advent.calendar Replying to @Melisa thank you!! Click the link to check your savings! #tiktokshop #smallbiz #halloween #gnomes #linkbelow #halloween2023 #smallbusiness #spookyseason #spookyszn #bestgift #giftidea ♬ original sound – All Hallows’ eve 🎃
This helped her achieve an impressive $160,000 in revenue in just 18 months, without spending a single dollar on advertising.
The calendars were designed with love and attention to detail. Each Christmas version sold for $147, while the Halloween edition retailed at $135.
Production costs ranged from $35 to $47, highlighting the quality of the handcrafted designs.
Jenna’s creativity didn’t stop at Christmas. She expanded her product line to include calendars for Halloween, Easter, and Valentine’s Day.
The Halloween version, for instance, boasts “spooky yet adorable designs” with gnomes dressed as witches, ghosts, and pumpkins.
Shark Tank Pitch Recap
Jenna entered Shark Tank seeking $45,000 for 10% equity in her business. She showcased the unique value of her handcrafted calendars, explaining how “a new gnome reveals itself each day, bringing excitement to kids and adults.”
Her business model focused on direct-to-consumer sales through her website and TikTok Shop. This allowed her to maintain control over pricing.
However, the Sharks raised concerns about scalability. While Robert Herjavec praised her pricing, calling it “great overall,” Mark Cuban felt the retail price of $147 was “too cheap” for the product’s value.
Ultimately, the Sharks admired Jenna’s dedication but opted not to invest. Lori Greiner noted, “The entrepreneur didn’t need my help,” while Kevin O’Leary explained that the returns didn’t meet his investment criteria.
Although Jenna didn’t secure a deal, her passion and creativity left a lasting impression.
Gnome Advent Calendar Shark Tank Update
Despite leaving without a deal, the Shark Tank exposure propelled Jenna’s business forward. She sold out her inventory of 900 Christmas Gnome Advent Calendars soon after the episode aired.
Additionally, she launched pre-orders for her Halloween 2025 edition, which will sell for $135.
However, the rise of counterfeit products posed challenges. Jenna emphasized the importance of quality.
“Resolving these issues will take time and effort, but the company’s mission remains clear: to spread joy and create meaningful traditions for families.”
Through continued dedication to her brand and product authenticity, Jenna remains committed to delighting her customers.
Future Plans
Looking ahead, Jenna is focused on expanding her lineup and improving accessibility. Pre-orders for the Halloween 2025 edition begin in June 2025.
The Christmas 2025 edition will be available in August 2025. Both products will continue to be sold through the company’s website, allowing customers to plan their celebrations in advance.
Closing Remarks
The Gnome Advent Calendar has grown from a family tradition to a beloved holiday product that captivates customers of all ages. As Jenna said,
“It’s more than a decoration; it’s a keepsake that brings smiles and fond memories year after year.”
Whether it’s the charm of Christmas, the spookiness of Halloween, or the romance of Valentine’s Day, these calendars offer a touch of magic to any celebration.
Order your Gnome Advent Calendar today and start building joyful traditions for years to come!
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Feature Image Credit: @abc/@christopherwillard