Genius Litter Net Worth Update (Before & After Shark Tank)

Genius Litter, a color-changing cat litter, was founded by Ramon Van Meer in 2019. In 2024, Meer appeared on season 15 of Shark Tank USA to putch his product.

He achieved to make a deal with Mark Cuban, Lori Greiner, and Robert Herjavec for $250,000 for 8% equity + 2% advisory shares. The final valuation was $2.5 million, down from the founder’s initial estimate of $6.25 million.

Appearance on the show and securing a deal gave significant brand recognition to this product. The company, at the moment, is actively running its business and working on uplifting its distribution channels and potential markets.

As of 2025, Genius Litter’s net worth is $3 million and the company generates $3.6 million in sales.

Genius Litter Net Worth

Net worth$3 million (2025)
Annual Sales Revenue$3.6 million (2025)
Lifetime sales$14 million (2024)
InvestorsMark Cuban, Lori Greiner, and Robert Herjavec
Investment$250,000 for 8% equity + 2% advisory shares
FounderRamon Van Meer 
Employees11-50

Genius Litter Pitch on Shark Tank

ProductA color-changing cat litter
EpisodeSeason 15 Episode 13
FounderRamon Van Meer
Asked for$250,000 for 4% equity
Company nameGenius Litter
Final deal$250,000 for 8% equity + 2% advisory shares
SharksMark Cuban, Lori Greiner, and Robert Herjavec
LocationAustin, Texas

Don’t miss these products from Season 15

Genius Litter Founder

Ramon Van Meer founded Genius Litter in 2019. Ramon embarked on his entrepreneurial journey in 2014, establishing Pink Java Media. Later on, he also founded Van Meer Capital and Alpha Paw. Genius Litter’s founder, Ramon Van Meer’s net worth is around $3 million as of 2025.

Key accomplishments

YearAccomplishment
2021Winner of Pet Business Magazine’s The Best Cat Litter of 2021.
2024The company was featured on Shark Tank and secured a deal. 

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Genius Litter and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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