Gener8 Net Worth 2024 Update (Before & After Dragons’ Den)

Gener8, Online vouchers in response to data received by advertisers, was started by Sam Jones in 2002. As of 2024, Gener8 net worth is £30 million and they’re pulling in a whopping £90,870,365 in annual revenue. 

In April 2021, they appeared on Season 18th of Dragons’ Den UKand made a deal with Peter Jones and Touker Suleyman, for £60,000 for 10% of equity. The final valuation was £600,000, equal to the founder’s initial estimate of £600,000.

Gener8, offers full product lifecycle engineering and manufacturing for highly complex instruments and products within the highly regulated Life Sciences and Medical Device markets. They are still in business. You can buy their products on the company website.

Gener8 Net Worth

Net worth£30 million
Annual Sales Revenue£90,870,365
Lifetime salesN/A
InvestorPeter Jones and Touker Suleyman
FounderSam Jones

Gener8 Net Worth Timeline

Net Worth 2024£30 million
Net Worth 2023£30 million
Net worth valuation 2021 after appearing on Dragons’ Den  £600,000
Net worth valuation 2021 before appearing on Dragons’ Den  £600,000

Gener8 Pitch on Dragons’ Den

Company nameGener8
ProductOnline vouchers in response to data received by advertisers
EpisodeSeason 18 Episode 04
Founder Sam Jones
Asked for£60,000 For 10% Equity
Final deal£60,000 For 10% Equity
DragonsPeter Jones and Touker Suleyman

Gener8 Founder

Gener8 was founded by Sam Jones in 2022. Sam Jones is a serial entrepreneur from London. Before starting his business career, he got a bachelor’s degree in philosophy at Cardiff University. Gener8’s founder, Sam Jones, has a net worth of £5.1 million as of 2024.

Key accomplishments:

2011Launched his first company, 212 Promotions and co-founded Hit The Town, the following year
2021Appeared on Dragons Den Season 18
2021Over 1.5 million people visited their website and over 500,000 people have downloaded the app
2023Gener8 is worth £30 million. This is 50 times higher than the valuation on the show


From their beginnings on Dragons’ Den to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Gener8 and its continued success.

Don’t miss these Dragons’ Den products..

Related Articles