If you’re launching a business that celebrates your favorite fandom or geeky hobby, you need to have more than just passion if you want to succeed. The internet has been a wonderful thing for small businesses, but it also means that competition is now higher than ever.
For your geeky brand to stand out, you need to focus on the small details that give you a leg up over your competitors. Here are some ideas to get you started.
Quality Custom Labels
A label is one of the small details customers will notice about your products, particularly on items of clothing, so your label designs definitely shouldn’t be an afterthought.
Make sure you actually design your own labels rather than just using generic ones, so customers can associate you with the products on their shelves or in their closets. Choose Labeloom for custom labels that are durable and well-designed, and make sure they’re sized correctly for your products.
Consistent, Clean Packaging
When you’ve worked so hard on your products, the last thing you want is to ruin the image with mismatched or makeshift packaging.
So, when you’re ordering packaging to ship your products, don’t just get the cheapest you can find. For branding purposes, it’s best to stick to a cohesive color scheme and packaging style across your product line.
Professional-Looking Product Photos
Regardless of your business size, if you want to be taken seriously, you need to use professional product imagery across your selling platforms.
Uploading grainy or poorly lit photos poses a real risk of hurting your online presence. Make sure all your images are clear and well-lit, on plain backgrounds, so your items can stand out and look ready to sell.
Clear, Accurate Product Descriptions
Your product descriptions are just as important as your images, so don’t do one job perfectly and not the other.
When you’re writing your descriptions, think about the simplest and most direct way you can describe your items. You’ll want to avoid vague language, and don’t get too OTT with your descriptions—your images will do the main selling work, while the accompanying text should give the facts that an image may not convey, like materials, dimensions, and care instructions.
A Printed Thank You or Care Card
A printed thank you card might only be a small touch, but it’s one that shows attention to detail and reinforces your brand. It’s a great way to give your customers a peek behind the curtain and an insight into the people behind your business.
Along with a “thank you for your order” message, you could also include product care instructions or a little geeky freebie (like a keyring or sticker) that you think your customers would appreciate.
A Visible Logo
Finally, if you sell items that you can’t easily add labels to, see if it’s possible to print or attach your logo to your products instead.
Your logo doesn’t have to dominate your items, but placing it somewhere on each product will help you stay memorable to your customers.