Shark-Tank-US-Net-worth-UpdateGameday-Couture

Game Day Couture offers stylish, officially licensed game day apparel for women who want to support their favorite teams without sacrificing fashion. The brand blends sporty and chic styles, making it perfect for tailgates, stadium events, or everyday wear.

Whether you’re cheering from the stands or out with friends, Game Day Couture keeps you looking trendy and team-spirited. Shawna and Kurt Baker pitched Game Day Couture on Shark Tank in 2014, securing a $250,000 investment from Mark Cuban for 30% equity.

This partnership helped the company land major retail deals, including a collaboration with the NBA and NCAA. Since its Shark Tank appearance, Game Day Couture has grown into a multimillion-dollar business, expanding into boutiques and national retailers like Dick’s Sporting Goods.

Gameday Couture Net Worth

Net worth$20 million (2025)
Annual Sales Revenue$20 million (2025)
Lifetime salesNot available
InvestorMark Cuban
FoundersKurt Feddersen and Shawnna Feddersen
Employees10-50

Gameday Couture Pitch on Shark Tank

Company nameGameday Couture
ProductA fashionable sports fan apparel line for game day
EpisodeSeason 06 Episode 11
Founders Kurt Feddersen and Shawnna Feddersen
Asked for$500,000 for 20% equity
Final deal$500,000 for 30% equity
Shark Mark Cuban
LocationTulsa, Oklahoma

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Gameday Couture Founders

Gameday Couture was founded by Kurt Feddersen and Shawnna Feddersen in 2010. Kurt and Shwanna both graduated from the University of Oklahoma. They were initially pursuing different career paths. Nonetheless, both had entrepreneurial skills. The couple came up with the idea of Gameday Couture to add a modern touch to conventional sports fan attires. Gameday Couture’s founders, Kurt Feddersen and Shawnna Feddersen have a net worth of 20 million USD as of 2025.

Key accomplishments

YearAccomplishment
2014Gameday Couture got featured on Shark Tank and won a deal 

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Gameday Couture and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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