Gameday Couture Net Worth 2023 Update (Before & After Shark Tank)


Gameday Couture is a fashionable sports fan apparel line for game day. This was started by Kurt Feddersen and Shawnna Feddersen in 2010. As of November 2023, Gameday Couture’s net worth is $20 million.  They’re pulling in a whopping $20 million in annual revenue. 

In 2014, they appeared on Season 06 of Shark Tank USA and made a deal with Mark Cuban, for $500,000 for 30% of equity. The final valuation was $1.6 million, down from the founder’s initial estimate of $2.5 million.

Gameday Couture witnessed significant growth in business after its appearance on Shark Tank. The company has been actively running business for over a decade, expanding its market over the years. Gameday Couture has licensing agreements with over 200 institutions, and products are available in more than 2500 outlets across the US. You can also make purchases via the company website.

Gameday Couture Net Worth

Net worth$20 million (2023)
Annual Sales Revenue$20 million (2023)
Lifetime sales
InvestorMark Cuban
FoundersKurt Feddersen and Shawnna Feddersen

Gameday Couture Net Worth Timeline

Net Worth 2023$20 million
Net Worth 2022$20 million
Net Worth 2021
Net Worth 2020
Net worth valuation in 2014 after appearing on Shark Tank  $1.6 million
Net worth valuation in 2014 before appearing on Shark Tank  $2.5 million

Gameday Couture Pitch on Shark Tank

Company nameGameday Couture
ProductA fashionable sports fan apparel line for game day
EpisodeSeason 06 Episode 11
Founders Kurt Feddersen and Shawnna Feddersen
Asked for$500,000 for 20% equity
Final deal$500,000 for 30% equity
Shark Mark Cuban
LocationTulsa, Oklahoma

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Gameday Couture Founders

Gameday Couture was founded by Kurt Feddersen and Shawnna Feddersen in 2010. Kurt and Shwanna both graduated from the University of Oklahoma. They were initially pursuing different career paths. Nonetheless, both had entrepreneurial skills. The couple came up with the idea of Gameday Couture to add a modern touch to conventional sports fan attires. Gameday Couture’s founders, Kurt Feddersen and Shawnna Feddersen have a net worth of 20 million USD as of 2023.

Key accomplishments

2014Gameday Couture got featured on Shark Tank and won a deal 


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Gameday Couture and its continued success.