Fortress Clothing is an insulated extreme weather clothing production company. And Fortress Clothing estimating to have a net worth value of around $5 million in 2023.
It appeared in the Shark Tank season 11 episode 10. So, Founder Dale Lewis entered the show with the hope of $600,000 for 15% of equity. However, unfortunately, Fortress Clothing had to leave Shark Tank without a deal. But later it ended up being one of the successful companies without a deal on Shark Tank.
But how does Fortress Clothing reach a net worth of $5 million after the Shark Tank? Let’s find out more.
- 1. Fortress Clothing Net Worth UPDATE 2023
- 2. How is Fortress Clothing doing now? [Latest update]
- 3. What is Fortress clothing? [product overview]
- 4. Who owns Fortress Clothing?
- 5. What happened at the Shark Tank?
- 6. Fortress clothing Shark Tank update – What happened after the Shark Tank?
- 7. Fortress clothing product review
- 8. FAQ
Fortress Clothing Net Worth UPDATE 2023
The Fortress clothing worth is exceeding $5 million in 2023. However, it had made $3.5 million in sales since the beginning. According to our research online, the annual revenue of the company exceeds $5 million per year.
However, the company was valuated at around $4 million at the time appearing on Shark Tank.
Read Fortress Clothing’s worth and networth update in brief here.
How is Fortress Clothing doing now? [Latest update]
Fortress clothing is still in business in December 2023. Their social media (Facebook, Instagram) and official site are updating continuously with new offers after the show. Followingly, they continue to receive positive comments since then.
Also, the company continues with a stable $5 million yearly revenue. However, they introduced socks, stuff sacks, and face masks called balaclavas later.
Here is their latest youtube video that went viral,
What is Fortress clothing? [product overview]
Fortress clothing produces outdoor athletic gear made for extreme temperatures. The clothing brand produces base wears, trousers, jackets, and gloves using “Aeries insulation technology”. So, it helps to stay warm even the clothes are wet.
Also, they are wearable within -5 Fahrenheit to 70 Fahrenheit extreme temperatures. The product’s cost ranges from $ 129-$299 on the official site. Because of this amazing technology behind the product, many wanted to know the background behind the founder.
Who owns Fortress Clothing?
Dale Lewis is the founder and the owner of Fortress clothing. He is a business and marketing graduate from the University of Utah. He owned a successful telecommunication company before starting Fortress. Followingly, he started Fortress in 2011. But Aries technology got the patent in 2014.
What happened at the Shark Tank?
Dale appeared in the Shark Tank hoping for $ 600 000 for 15% of equity. Firstly, he gave a brief introduction to the product. And request Robert Herjavec to try inside a crypto chamber. Then they asked about the revenue and the marketing plan. Also questioned the fact needed to wear a shell on the top.
So, Lori Greiner decided to drop the deal first. Barbara Corcoran followed her. But request Dale to produce one thing that applies to many industries.
“I think your best positioning is that a fortress underwear company” -Barbara Corcoran
Followingly Kevin O’ Lery questioned the marketing strategy and also drop the deal next. Then Robert Herjavec decided to stay out of the deal. According to him, it’s too many opportunities than focusing on one.
However, Mark Cuban also decided to drop the deal last. So, Dale had to leave the Shark Tank Without a deal.
“When you trying to sell technology, it has to be clean and simple how you differentiate and why you are better”Mark Cuban
Fortress clothing Shark Tank update – What happened after the Shark Tank?
Despite losing the deal Fortress received high attention soon after the show. Also, it already had around $3.5 million in sales since 2012.
Also, they introduced new products like socks to the collection later. Not only that these followed with amazing offers for the customers. Also, according to our research online, the company stabilize the market with $5 million later.
Followingly Fortress clothing is successfully in business in December 2023.
Fortress clothing product review
Insulation technology made Fortress clothing Aeris more than other brands. The ability to evacuate moisture comes first. This helps the users to stay comfortable when sweaty or wet. Also, there are plenty of stylish designs and varieties of options.
Not only that it comes with larger size pockets. And they can adjust for size effortlessly. But unfortunately, it’s only available with US retailers.
Dale Lewis is the founder and CEO of Fortress clothing.
The company is successfully in business introducing new products.
Fortress clothing from Shark Tank is still in business in December 2023.