NewSouth Window Solutions, a leading provider of energy-efficient replacement windows and doors, is now incorporating FlexScreen into all its products. This partnership brings together NewSouth’s direct-to-homeowner approach with the innovative design of FlexScreen, marking a significant step forward in the home improvement industry.
“We’re excited to add FlexScreen to our products,” said McKenna Tanski, Marketing Manager at NewSouth Window Solutions.
“Producing FlexScreen in-house gives us control over our supply chain and allows us to meet demand more effectively. Plus, these low-profile screens practically disappear into the window frame, giving homeowners a clearer view.”
NewSouth is the first company in Florida to produce FlexScreen using a high-speed automated manufacturing line. This move positions NewSouth Window Solutions as a leader in adopting innovative window technologies in the state.
FlexScreen in the Shark Tank
Joe Altieri appeared in the Shark Tank in 2020 to disrupt the window screen industry. He request for $800,000 in exchange for 6% of his company, giving FlexScreen a valuation of over $13 million.
“Everyone hates dealing with window screens—they’re hard to install and remove, they block more of your view than you think, and they break easily,” Joe told the Sharks. “But FlexScreen is different. It’s the world’s first and only flexible window screen.”
Joe demonstrated how FlexScreen’s flexibility makes it easy to use and hard to damage. This demonstration quickly grabbed the Sharks’ attention.
Mark Cuban was intrigued by the product’s potential and questioned Joe, “If you dominate this market, why aren’t you pricing it higher?”
Joe explained the difficulties in getting window manufacturers to pay a premium due to the market’s competitive nature.
Lori Greiner’s Winning Offer
After intense negotiations, Lori Greiner made a compelling offer to Joe. She offered $400,000 in cash and $400,000 as a line of credit for a 10% equity stake in FlexScreen.
“I want to help you standardize this across various windows, making it more accessible and successful,” Lori said, highlighting her plan to leverage her retail connections to boost FlexScreen’s market presence.
Seeing the strategic value in Lori’s offer, Joe accepted. Reflecting on the opportunity, Joe remarked, “Partnering with Lori is a game-changer for us. It will transform our company and how we operate in the market.”
FlexScreen’s Growth After Shark Tank
Since appearing on Shark Tank, FlexScreen has grown rapidly, gaining more market visibility and expanding its reach. Lori Greiner’s involvement brought not only financial support but also strategic guidance that helped FlexScreen enter new markets.
The product quickly became a favorite among homeowners and window manufacturers due to its easy installation, durability, and the clear view it offers. Not only the US they also opened a new manufacturing area in Canada as well.
Recently Joe Altieri, founder of the FlexScreen, was able to partner with NewSouth Window Solutions.
“We are honored to partner with a company like NewSouth Window Solutions. Their strong reputation in the industry aligns perfectly with our goals, and I look forward to a successful partnership in Florida! – Expressing his excitement about FlexScreen’s future, Joe stated“
NewSouth Window Solutions’ decision to use FlexScreen shows the growing demand for this innovative product. By manufacturing FlexScreen in-house, NewSouth ensures high-quality standards and delivers the best window technology to its customers.
NewSouth Window Solutions
NewSouth Window Solutions specializes in manufacturing and installing high-performance, energy-efficient replacement windows and doors with impact-resistant options.
Each product is custom-made and comes with a lifetime warranty. Operating in 16 cities across seven states in the Southeast U.S., NewSouth was recognized by DWM Magazine in 2022 as the largest factory-direct company for windows and doors in the nation.
