Currently, there is a total penetration of information and communication technologies into all spheres of society, which ultimately leads to the formation of a global information economy. In this regard, innovative technologies and electronic management, including in the field of e-commerce, are becoming widespread. In the conditions of electronic commerce, the functioning of such business processes and models is ensured, without which its existence is impossible: interactive interaction between sellers and buyers provides the opportunity to access the market anywhere in the world. On the one hand, customer requests are satisfied at a qualitatively different level, on the other hand, there is a prompt response to changes in market conditions. The modern development of e-commerce is inextricably linked with the main trends in the development of the global economy. Let’s look at the main innovations in e-commerce.
Using modern data migration methods
Technologies are moving forward and many companies are concerned about how to migrate data. An easily customizable Mule ESB migration and integration solution makes life easier for businesses. It can effortlessly transfer, route, and exchange data in any format between different ERP, CRM, PIM, or e-commerce platforms in real time, eliminating data discrepancies. It is also feasible to convert data delivered from and to multiple systems into different forms based on business rules. You may integrate data management to provide a complete picture of client data, order processing, inventory, and product information.
Using ChatGPT
This is a chatbot with a neural network that communicates in dialogue mode and understands requests in natural languages. Thanks to the algorithm, the bot gives answers similar to human speech. Extremely popular technology: in January, the number of active users of ChatGPT 2 months after its launch.
How a bot can be used in e-commerce:
- look for ideas for content
- collect the information
- rewrite information texts
- carry out analysis and assign technical tasks to specialists
- select SEO keywords and hashtags
- create surveys and use them to research your audience.
There are also other bots with a neural network that can, among other things, create an advertising post, generate an image, and even create a video. They can convert text to speech and vice versa. There are a huge number of tools that will reduce the effort of working in e-commerce and make life easier for many employees.
Creating Ecosystems
Little by little, people are moving from single-tasking programs to those that can serve various areas of life. That is, imagine an application in which you can order groceries, pay bills, call a taxi, or make an appointment with a doctor. Sounds cool? This is a major trend for app development in 2024. Many IT companies are trying to provide services for the development or customization of existing applications to bring them to a new level in accordance with global trends. Advanced functionality is very convenient for the users themselves, but also brings great profit to the business.
Using Augmented Reality
Technologies do not stand still and the use of artificial intelligence is already affecting all areas of life, including e-commerce. If we take the simplest example, for example, with the help of augmented reality, a user can try on sneakers or clothes directly in an online store application using the camera of his smartphone. The same applies to cosmetic products, jewelry, and interior items. Even furniture manufacturing companies launch their apps so that users can visually see how a certain item will look in their room.
AI-based image recognition allows you to take a photo, save the selected image using your smartphone, and receive information about the product, its availability in the online store, and its price. As a result, fast and accurate product search is carried out using image recognition algorithms.
Using algorithms to predict the results of a customer’s decision to make a purchase. The distribution system and network ultra-precisely identify customers’ purchasing patterns and predetermine the brand choice, price range, and product to be purchased. With this forecast, products can be shipped to nearby distribution centers before the order is even placed—meaning the package is at the hub or on the truck before you know it. This works even better with everyday products like tea or coffee. Just imagine – if algorithms can anticipate supply and demand, you’ll never be without your favorite tea, while retailers will benefit from faster sales.
The development of e-commerce mediates expanded reproduction on a new material basis. In this vein, the availability of information and knowledge increases, transforming them into commodity forms. Thanks to new technologies, such as data migration, smart ecosystems, the use of chatbots, and AI personalization, e-commerce is reaching a new level.
Author Bio
This article is written by Alex, a freelance writer, an SEO expert, and a digital marketing consultant who works in sports field.
