These days, marketing is largely done online to audiences engaging with different search engines and social media platforms. Another great way to connect with your target market is to reach out with effective email marketing campaigns.
What goes into effective email marketing? It can be as simple as hiring an email marketing agency like Klaviyo Email Marketing Agency, or you can keep reading along and figure out a few really effective tips in getting out compelling email marketing messages. Follow along and we will show you how.
Define Your Target Market and Audience
Defining your target market isn’t a new concept in the marketing world. If you put together a marketing or business plan when you were launching your business, you probably needed to determine who you were looking to attract.
Email marketing is no different. You need to figure out who your audience is going to be, and what the best method is to reach them with information that will engage them.
This will require a little bit of research, but the last thing you want to do is send out masses of emails that end up in the target’s spam filter or trash can.
Figure out what makes your audience tick and use that to your advantage.
Consider a Compelling, Yet Concise Subject Line
The subject line is the most important, yet most overlooked piece of any email marketing campaign. It’s the first impression your potential reader will have about the email and often the most important thing that will trigger them to open the email body.
It is extremely important to set a subject line that is not only compelling, but concise. Try to come up with something that is unique and catchy. As an option, you can use email subject lines generators but still don’t rely on them too much and copy their suggestions word-by-word. Instead, use these tools for ideas and inspiration.
Convey a sense of urgency in order to get the readers attention. Keep it relevant to the body of the email and make sure that the subject is somewhat personalized yet does not directly use the name of the recipient.
Send Out Personalized Emails
I’m sure you’ve received them, mass, blanket emails that have lots of images and look really nice but are less than engaging. You’ve probably deleted millions of them in your lifetime.
This is why it’s important to try and personalize your emails as best you can. It has been seen that emails that are personalized tend to get a much better response rate. Why?
Because the reader does not feel like they are being “sold” something. It feels more natural and more conversational.
You don’t necessarily have to send out a custom personalized email to everyone in your contacts lists, but you need to craft your blanket emails in a way that makes them seem like they are personalized.
There are many tools out there to assist with this, but the main thing is to include pleasantries and open-ended questions. These few components are things that will make them feel more like a conversation than an ad.
Use a Powerful Call to Action
Compelling the reader to actually engage with the content you are putting out there is very important, so you want your piece to not only hook the reader, but also call them to action to convert them.
This is why a powerful call to action is an important piece of every single email marketing campaign that you put out there.
A call to action is what compels the reader to move forward with your product offering or service. It is a message that calls on the reader to try out whatever it is that you have been discussing throughout the piece.
A simple example of a call to action could look something like this:
“Click here to see more about product XYZ, we’re sure that you won’t regret it”
This is a somewhat simple example, but the idea is the same, you want to ask your readers to act.
Use Short Paragraphs
Bulky and hard to read emails find their way into the trash faster than a dog chasing a squirrel. Large blocks of text are overwhelming and have shown to steer your potential readers away from reading the message.
You’ll want short and easy to read paragraphs that do not contain more than one to three sentences a piece. In addition to this, make sure than your message is concise and as short as it can possibly be to convey the message you’re looking to send.
Making your email easy to read is one of the biggest keys to effective email marketing. A reader is far more likely to engage with content that isn’t burdensome to read.
These are just a few of the tips that will help you get better results when sending out email marketing campaigns. We urge you try a few for yourself and see if it drives a better conversion rate!