Electra, founded by former WNBA player Fran Harris in 2019, is a Texas-based sports hydration drink brand that gained attention after appearing on Shark Tank in 2021.
During the pitch, Harris secured a deal with Barbara Corcoran for $100,000 in cash and a $250,000 line of credit for 30% equity, contingent on an influencer partnership.
Although there were challenges post-show, Electra has continued to grow, expanding its product line and distribution. As of 2024, Electra is valued at approximately $792,000, with a focus on clean, all-natural sports hydration products.
Electra Net Worth
| Estimated Net worth | $792,000 |
| Annual Revenue | Not available |
| Shark Tank Investor | Barbara Corcoran |
| Founder | Fran Harris |
| Employees | Over 25 employees |
Electra Pitch on Shark Tank
| Company name | Electra |
| Product | Sports hydration drink |
| Episode | Season 12 Episode 09 |
| Founder | Fran Harris |
| Asked for | $350,000 for 20% equity |
| Final deal | $100,000, plus $250,000 as a line of credit for 30% equity, contingent that she lands a major athletic spokesperson |
| Shark | Barbara Corcoran |
| Location | Austin, Texes |
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Electra Founder
Electra was founded by Fran Harris in 2019. She is a former professional basketball player who played in the Women’s National Basketball Association (WNBA) and has a background in sports and fitness. Electra’s founder, Fran Harris, has a net worth of USD 1.17 million as of 2024.
Key accomplishments
| Year | Accomplishment |
| 2023 | Producing supernatural hydration drinks with no added sugars and only 30 calories per 10 oz packet, formulated with vitamins and electrolytes. |
| 2022 | Garnering positive testimonials from customers who appreciate the delicious taste and better-for-you qualities of Electra Drinks. |
| 2021 | Appeared on Shark Tank season 12 episode 09. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Spretz and its continued success.
