When Rachel Dorig walked onto the Shark Tank Australia stage in 2018, she presented a product unlike any other EarSox, soft protective covers designed to shield ears from water, dye, and chemicals. It was a solution meant for hair salons, swimmers, and anyone with sensitivity or anxiety about substances entering their ears.
Her pitch was full of passion. Her purpose was clear: make life easier for people with a very real but often overlooked problem. But despite her belief in the product, the Sharks weren’t convinced. No deal was made. And from there, the story took an unexpected turn.
EarSox Net Worth: A Rise and Retreat
At the time of its pitch, EarSox was valued at $1.4 million, based on Rachel’s ask of $350,000 for 25% equity.But fast-forward to 2025, and things look very different.
There are no active product listings. The once-functional eCommerce site has gone quiet. Social media accounts are inactive. And worse, searches for “EarSox” now mostly return Oakley sunglasses accessories or animal-themed socks, no sign of the original business.
Based on domain inactivity and retail absence, EarSox appears to be out of business.
What the Sharks Saw and Why They Said No
So, why didn’t the Sharks bite?
- Product confusion: One investor struggled to figure out how to wear the EarSox correctly during the pitch.
- Market doubt: Several Sharks questioned if there was a big enough customer base to support long-term sales.
- Competition concerns: Alternatives like waterproof earplugs or swimmer’s caps were already on the market.
- Manufacturing issues: Rachel had experienced problems with a factory in China, adding risk to the business.
Still, Rachel showed grit. She had invested $80,000 of her own money and remained committed to pushing forward even after the rejection.
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The Founder’s Pivot: From EarSox to E-Bikes
Rachel Dorig didn’t quit she pivoted. Today, she co-owns Murwillumbah Cycles, a bicycle shop and e-bike shuttle service in New South Wales. Her business offers rentals, rides, and gear for cycling enthusiasts. In 2022, she expanded by acquiring Cabarita Beach Cycles, solidifying her presence in the local market.
While EarSox may be gone, her entrepreneurial drive is very much alive.
Did Rachel Dorig make the right move pivoting from EarSox to Murwillumbah Cycles after Shark Tank?
Lessons for Aspiring Entrepreneurs
Rachel’s journey isn’t just about one product it’s about what comes after a public rejection. And that’s where the real story lives.
- Know your market: Niche ideas can work but only if the problem is shared by enough people.
- Test usability: If your demo fails on live TV, the product might need simplification.
- Embrace the pivot: A failed product isn’t the end. It can be the start of something even better.
These are lessons every Shark Tank fan or hopeful entrepreneur can learn from.
RELATED: 9 REJECTED SHARK TANK PITCHES THAT MADE MILLIONS
Final Verdict: Where Is EarSox Now?
Despite early momentum, EarSox is no longer in business. But the impact of Rachel Dorig’s journey remains. Shark Tank doesn’t guarantee success but it can be the launchpad for a new beginning. Rachel’s story is proof that even a “no” can lead to something worthwhile.
TL;DR (Too Long; Didn’t Read)
EarSox failed after Shark Tank, but Rachel Dorig now runs a thriving Murwillumbah Cycles in 2025. Discover her journey!
FAQs
Is EarSox still in business in 2025?
No, EarSox appears to be out of business, with no active website, product listings, or social media updates as of 2025.
Did Rachel Dorig get a deal on Shark Tank Australia?
No, the Sharks declined to invest in EarSox due to concerns about market size, usability, and competition.
What is Rachel Dorig doing now after EarSox?
Rachel Dorig is now co-owner of Murwillumbah Cycles, a thriving bicycle shop and shuttle service in New South Wales.
Why did the Sharks reject EarSox?
The Sharks questioned EarSox’s market size, usability, and competition from alternatives like earplugs and swimmer’s caps.