For years, people struggled with shaping their hairlines, trimming beards, and creating sharp, professional-style cuts at home.
That was until The Cut Buddy came along, a revolutionary grooming tool designed to help individuals achieve barbershop-quality haircuts without the professional price tag.
Since its appearance on Shark Tank Season 9, The Cut Buddy has become a household name among DIY groomers. It has not only transformed home haircuts but also carved out a place in the booming men’s grooming industry.
This article delves into the product’s origins, its Shark Tank journey, and its impact on the market today.
The Birth of The Cut Buddy, A Solution to a Common Problem
The Cut Buddy was invented by Joshua Esnard, an entrepreneur from St. Lucia who faced a problem many young men encounter, struggling with at-home haircuts.
As a child, Esnard wasn’t allowed to visit a barbershop, so he attempted to cut his own hair. Unfortunately, his early attempts often led to uneven hairlines and mistakes that were difficult to fix.
At just 13 years old, Esnard came up with the idea for The Cut Buddy, a haircut guide tool that would help individuals shape their hairlines and beard edges with precision.
However, the idea remained dormant until he finally turned it into a business in 2016.What started as a small-scale product gained immense traction once it hit Amazon.
In fact, by the time Esnard appeared on Shark Tank, he had already sold over 60,000 units and was making impressive revenue without external investment. Joshua Esnard has a net worth of USD 1.5 million as of 2025.
The Shark Tank Experience, A Winning Deal
When Joshua Esnard stepped into the Shark Tank, he sought a $300,000 investment for 10% equity in his business. His pitch caught the attention of the Sharks, who saw the potential in his already successful venture.
Ultimately, Esnard struck a deal with Daymond John, one of the Sharks known for his expertise in branding and retail. John offered $300,000 for 20% equity, bringing not only capital but also his vast network and experience in the grooming industry.
The partnership with Daymond John turned out to be a game-changer. With his mentorship, The Cut Buddy expanded its reach beyond Amazon and began appearing in major retail stores like Walmart and Target.
Cut Buddy Pitch on Shark Tank (Quick Info Card)
| Company name | Cut Buddy |
| Product | Hair-cutting tool for at-home use |
| Episode | Season 09 Episode 11 |
| Founder | Joshua Esnard |
| Asked for | $300,000 for 10% equity |
| Final deal | $300,000 for 20% equity |
| Shark | Daymond John |
| Location | Carolina, United States |
How The Cut Buddy Works
The Cut Buddy is a flexible, curved grooming tool that helps users achieve sharp, symmetrical hairlines and beard trims. It acts as a stencil that guides clippers, razors, or trimmers along the hairline.
Key Features
- Multiple Curve Options, Accommodates different head shapes and styles.
- Precision Cutting, Helps maintain clean, professional haircuts.
- DIY Convenience, Allows users to cut their own hair at home without mistakes.
- Compatible with Various Tools, Works with clippers, trimmers, and razors.
- Ideal for Beards and Hairlines, Aids in beard shaping and edge-ups for a polished look.
The product has received thousands of positive reviews from customers who appreciate its simplicity and effectiveness.
Life After Shark Tank, Expansion and Success
Since its appearance on Shark Tank, The Cut Buddy has expanded into a full-fledged grooming brand. The company now offers a range of products, including:
- Hair and beard shaping tools
- Trimmers and clippers
- Shaving accessories
- Educational tutorials and styling guides
The brand has also gained exposure through social media, barbershops, and professional hairstylists who endorse the product.
With its success, The Cut Buddy has positioned itself as a leading name in DIY grooming solutions.
Sales and Market Growth
After its Shark Tank deal, The Cut Buddy saw an explosion in sales, selling out on Amazon multiple times. Its annual revenue quickly crossed the seven-figure mark, making it one of the most successful grooming products to come out of Shark Tank.
With the growing trend of self-care and at-home grooming, The Cut Buddy continues to attract a wide audience, including:
- Men looking to maintain clean haircuts
- Barbers seeking precision tools
- Parents trimming their kids’ hair
Why The Cut Buddy Stands Out
The men’s grooming market is saturated with clippers, razors, and trimmers. However, The Cut Buddy remains unique due to its patented design and ability to simplify the self-grooming process.
Unlike other grooming tools, The Cut Buddy eliminates the guesswork involved in shaping hairlines, making it a must-have for beginners and professionals alike.
Customer Testimonials
Many users have shared their experiences, praising the product for its effectiveness:
- “Finally! A tool that helps me get a perfect beard line every time.”
- “I’ve saved hundreds of dollars on barber visits thanks to The Cut Buddy.”
- “I wish I had this when I first started cutting my own hair.”
Its affordability, effectiveness, and ease of use make it a top-rated grooming accessory in the market today.
The Future of The Cut Buddy
As of 2025, The Cut Buddy remains a strong player in the grooming industry. The company is continuing to expand its product line, focusing on innovative tools that enhance the self-grooming experience.
With Daymond John’s backing and a growing customer base, The Cut Buddy is set to dominate the men’s grooming sector.
Whether you’re a first-time user or an experienced barber, this tool is a game-changer for precision grooming.
RELATED: How Sharks Calculate Business Valuation
Final Thoughts, A Shark Tank Success Story
The Cut Buddy is a perfect example of how an innovative idea, strong determination, and strategic investment can turn a simple concept into a thriving business.
Joshua Esnard’s journey, from struggling with haircuts as a kid to securing a Shark Tank deal and building a successful brand, is truly inspiring.
His invention has helped thousands of people confidently style their hair at home, saving money and boosting self-reliance.
With a bright future ahead, The Cut Buddy proves that sometimes, the best ideas come from personal struggles and creative solutions.
Would you try The Cut Buddy for your next haircut?
Don’t miss these products from Season 09
| Company name | Cut Buddy |
| Product | Hair-cutting tool for at-home use |
| Episode | Season 09 Episode 11 |
| Founder | Joshua Esnard |
| Asked for | $300,000 for 10% equity |
| Final deal | $300,000 for 20% equity |
| Shark | Daymond John |
| Location | Carolina, United States |
