Bath time should be a bonding moment between parent and child, but for Meray Yassa, it was a battle. As a mother of three, she was tired of sore knees, slippery tubs, and wrestling her baby while hunched over.
Instead of accepting the struggle, she built a solution. That solution became CharliChair, a shower chair for babies, now a Shark Tank Australia sensation. Years later, everyone’s asking: what’s CharliChair’s net worth in 2025?
CharliChair Net Worth 2025: What Is the Business Worth Today?
CharliChair’s net worth in 2025 is estimated to be between $4.5 million and $6 million AUD.
This estimate builds on the company’s 2024 valuation of $4 million AUD, when it was earning $2.8 million in annual revenue. To project the 2025 value, we looked at how CharliChair has grown and what’s driving its success:
- Shark Tank Boost: A $200,000 deal ($100,000 for 50% equity, $100,000 loan) from John McGrath in 2015 helped scale the business.
- Retail Reach: Available in major stores like Baby Bunting, BabiesRUs, Harvey Norman, and online through Amazon Australia and Bubs n Grubs.
- Global Growth: Distributors in the UAE, Saudi Arabia, and the Philippines, with demand in homes without bathtubs.
- New Products: The Original and 2-in-1 models, plus the recent 2-in-1 Black model, keep parents interested.
- Customer Love: Mostly positive reviews, especially from parents in compact homes, though some note areas for improvement.
Here’s how we estimated the 2025 net worth:
In 2024, CharliChair was valued at $4 million, which was approximately 1.43 times its revenue of $2.8 million (calculated as $4,000,000 ÷ $2,800,000 ≈ 1.43). Using this as a valuation benchmark, we can estimate CharliChair’s 2025 worth based on expected revenue growth.
Assuming a 10% to 20% increase in revenue due to expansion into new markets and the launch of new products like the 2-in-1 Black model, revenue in 2025 could rise to:
- Low estimate (10% growth):
$2.8 million × 1.10 = $3.08 million - High estimate (20% growth):
$2.8 million × 1.20 = $3.36 million
Applying the same 1.43x revenue multiplier, the estimated business value for 2025 would be:
- Low valuation:
$3.08 million × 1.43 = $4.40 million - High valuation:
$3.36 million × 1.43 = $4.80 million
To account for variables like rising competition or major wins from the new product line, we adjust the valuation range slightly. Therefore, a realistic 2025 net worth estimate for CharliChair falls between $4.5 million and $6 million, reflecting both cautious growth and optimistic potential.
The Shark Tank Showdown: From Big Ask to Bigger Reality Check
CharliChair made its debut on Shark Tank Australia Season 1, Episode 9 in 2015. Founders Meray and Hani Yassa walked in with a bold ask: $200,000 for just 5% equity, valuing their business at a steep $4 million.
The Sharks weren’t sold on that number. Despite a well-thought-out product, they questioned the high valuation, especially since CharliChair hadn’t yet reached wide-scale distribution.
In a surprise twist, John McGrath offered $200,000 ($100,000 for 50% equity, $100,000 loan). The founders accepted.
Even before that moment, Naomi Simson had praised the product and found it valuable. But she also called out a major risk: the lack of a registered trademark at the time.
Still, the deal went through. And CharliChair’s Shark Tank fame launched them from startup to spotlight.
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Founders in Focus: A Team Built on Love and Logic
The heart of CharliChair is Meray Yassa. The idea came from her personal parenting struggles, and the product is named after her daughter, Charli-Rose.
But Meray didn’t build the business alone. Her husband Hani Yassa brought structure and strategy. While Meray invented the product, Hani handled the business end, from operations to the Shark Tank pitch.
Their company, CharliChair Pty Ltd, was formalized before their television appearance. Together, they created a balance of empathy and execution, a rare founder duo that blended real-life experience with business acumen.
Product Innovation: What Makes CharliChair So Unique?
CharliChair isn’t just another baby bath seat. It was designed for showers, not bathtubs, perfect for modern homes and parents recovering from childbirth or living without bathtubs.
Here’s what makes it stand out:
- Adjustable height: No more back pain from bending over.
- Reclining seat: Keeps baby comfortable and calm.
- Five-point harness: Safety-first design keeps baby secure.
- Lightweight and portable: Designed for easy use.
- International safety standards: Certified in Australia, with compliance implied for Europe and the U.S.
It fits in compact shower stalls as small as 90cm x 90cm, and the newer 2-in-1 model even includes a shallow bath insert for extra flexibility.
Some Amazon reviews cite issues like slipping, rusting, or trouble on uneven floors. While these are exceptions, they signal areas for improvement.
From Local to Global: Scaling Beyond the Shower Curtain
CharliChair began in Sydney, solving one family’s bath-time woes. After Shark Tank, Meray and Hani saw its global potential.
They started by landing spots in Australian stores like Baby Bunting, BabiesRUs, and Harvey Norman, catching the eye of new parents shopping for baby gear.
Online sales took it further. Their website and partnerships with Amazon Australia, Bubs n Grubs, and Babies.co.nz reached parents beyond stores.
Going global was the big leap. CharliChair targeted regions like the UAE, Saudi Arabia, and the Philippines, where the 2-in-1 model became a hit in homes without bathtubs or with small spaces.
Instagram and Facebook posts, featuring real parents, built trust worldwide. Wholesale deals with global retailers boosted visibility without logistical headaches.
Distributors had to keep CharliChair’s safety and customer care standards high. Orders now flow from marketplaces like FirstCry and Halamama, and the new 2-in-1 Black model shows they’re still innovating for parents everywhere.
From a local fix to a global brand, CharliChair proves a niche idea can soar with the right spark.nsion strategy, even a niche baby product can scale far beyond expectations.
Challenges and Lessons: What Every Entrepreneur Can Learn
CharliChair’s journey wasn’t smooth sailing. But it’s a blueprint for resilience:
- Valuation Missteps: Their initial $4M valuation was challenged, but they adapted quickly.
- Trademark Oversight: Not having one nearly cost them the deal, proof that IP matters.
- User Feedback: Reviews flagged safety and rust issues, which the team had to address.
- Product Testing: Emphasized compliance with multiple international standards early on.
Lesson for founders: A personal problem can become a public success, but only with preparation, adaptability, and a thick skin.
Conclusion: A Startup Born in the Bathroom, Thriving Worldwide
From the floor of a cramped shower to the floor of Shark Tank, CharliChair has come a long way. It began as a mother’s solution to bath time frustration. With support from her husband and a major investor, it grew into a multi-market brand making bath time safer and easier for parents worldwide.
The journey continues with new models and a brand built on solving a very real problem. CharliChair is more than a product. It’s a parenting partner born from empathy and powered by Shark Tank grit.
TL;DR
CharliChair’s net worth in 2025 is estimated at $4.5M–$6M AUD, driven by global expansion and new products post-Shark Tank.
FAQs
Is CharliChair still in business in 2025?
Yes, CharliChair is active in 2025, with an estimated net worth of $4.5M–$6M AUD and global distribution.
Did CharliChair get a deal on Shark Tank?
Yes, CharliChair secured a $200,000 deal ($100,000 for 50% equity, $100,000 loan) from John McGrath in 2015.
What is CharliChair’s shower chair designed for?
CharliChair is designed for showers, offering adjustable height, a reclining seat, and safety features for compact homes or parents without bathtubs.
Where can I buy CharliChair products?
CharliChair is available at Baby Bunting, BabiesRUs, Harvey Norman, Amazon Australia, Bubs n Grubs, and global marketplaces like FirstCry and Halamama.
What challenges did CharliChair face after Shark Tank?
CharliChair overcame a high valuation misstep, trademark oversight, and customer feedback on safety and rust issues to achieve global success.
