SEO has been a dynamic landscape where SEO and marketing specialists always have their hands full all the time. However, thanks to technological advancements, things change fast in today’s world. A case in point is using AI or artificial intelligence for SEO. Some believe AI tools are helping democratize SEO by allowing everyone to attain scale through sophisticated data quickly. Earlier, SEO professionals needed to manually download and correlate chunks of data from different sources. If you follow the same practice even now, you will miss out on many things because manual processes are time-intensive. Everything else would be changed by the time you get something, such as algorithms, SERPs, results, and much more. It will also be challenging to catch up with seasonal intent-based results and other ranking factors that affect the website’s performance.
According to an established marketing agency Dallas, all these realities emphasize the importance of including AI as an assistant in SEO practices. Let’s figure out where and how it can help with SEO.
Content Optimization
Everybody knows that search engines interpret search queries and content for users. AI content platforms can also do similar things for SEO regarding content development. Google created a Topic Layer for content comprehension and finding the correlation between topics and subtopics in 2018. Likewise, AI content tools enable SEO marketers to integrate their activities with the search engine’s working methods.
Keyword Research
AI content tools also ensure scalability by mitigating the time that goes into research and content publication. These tools handle the most tedious part as they scan rankings, search result opportunities, and technical issues before sharing insights. You can also depend on them for data accuracy concerning keyword difficulty, search volume, topic intent, etc. And what is more exciting is these tools account for trending and real-time views. Due to this, you can execute your SEO strategies on a grand scale. However, it doesn’t insinuate that AI does SEO for you. Simply put, it manages the most time-consuming SEO jobs so your resources can focus on the best actions without delay.
On-page SEO
AI tools can examine content and reveal essential information about on-page SEO components, such as internal linking, meta descriptions and titles, keyword usage, and readability. An AI tool can highlight areas on the webpage that require better keyword optimization, keyword targeting, content structuring and formatting, etc. It can also scan user behavior, competitor data, and search patterns to help you optimize metatags. You can incorporate titles and descriptions that garner more click-through rates and enjoy higher visibility on SERPs. More precisely, AI tools enable you to use on-page SEO factors and well- optimized content strategically.
Unlocking AI’s capabilities can be a boon for your business. When used efficiently, it can provide deep insights, empower you with data-backed decisions, and automate processes. All these can cumulatively improve tangible results. Manually unearthing mounds of data, trends, and actionable insights can be impossible. But one needs them anyhow for a strong SEO strategy. That’s why using AI tools makes sense to fill content gaps and accomplish marketing tasks on time.
