Calm Strips, textured sensory adhesives, were founded by Michael Malkin and Luce Fuller in April 2020. Their idea was simple yet effective: create adhesive strips with calming textures to help people manage stress and anxiety discreetly.
The strips became popular for their tactile surfaces. They offered a soothing way to improve focus and reduce tension. By January 2025, Calm Strips had a net worth of $3 million and generated $1 million in annual revenue.
In January 2022, the founders pitched their idea on Season 13, Episode 13 of Shark Tank USA. They asked for $250,000 in exchange for 10% equity, valuing their company at $2.5 million.
Robert Herjavec saw the potential and offered $250,000 through a royalty deal. The terms included $2.50 per unit until the investment was recouped.
Afterward, $1.50 per unit would be paid until $750,000 was repaid. The founders accepted the offer.
Since their Shark Tank appearance, Calm Strips has grown steadily. They expanded their product range to include Calm Shapes, Calm Circles, Education Packs, and Accessories.
These additions made their offerings more versatile and appealing. Their products are now available in over 200 retail stores, including Walmart. Additionally, more than 5,000 schools use Calm Strips as a tool to help students focus.
Customers can also shop for Calm Strips directly through their official website. Media coverage from outlets like ABC Action News and Gadgets Flow further boosted their visibility. This exposure helped solidify the brand’s reputation.
Calm Strips’ success shows how innovation, adaptability, and growth can lead to great results. Their journey is full of valuable lessons for entrepreneurs and small business owners.
So, what can entrepreneurs learn from Calm Strips’ journey? Here are three simple business lessons that can inspire your path to success.
3 Simple Business Lessons You Can Learn from Calm Strips
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Calm Strips Founders
Calm Strips was founded by Michael Malkin and Luce Fuller in 2020. Michael Malkin, who is often credited as the sole creator. However, the journey wasn’t a solo effort, and here’s what we know about the team behind Calm Strips.
While Michael is the main face of Calm Strips, Luce Fuller also plays a crucial role. She joined the team early on, leveraging her previous experience with Michael at Apple to help with business development and operations.
You can find Luce credited on their website’s “About Us” page. Calm Strips’s founders, Michael Malkin and Luce Fuller, have a net worth of $2.5 million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2021 | Appeared on Shark Tank season 13 and Robert Herjavec invested $250,000 for 10% equity |
| 2022 | Continues product innovation and expands international presence. |
| 2023 | Maintains strong online presence, attends conferences, and expands educational programs. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Calm Strips and its continued success.