Brilliant Pad Net Worth 2023 Update (Before & After Shark Tank)


Brilliant Pad is a self-cleaning dog potty for dogs weighing less than 25 pounds, created by Alan Cook in 2015. Brilliant Pad’s net worth was $6.25 million in 2017 based on the Shark Tank deal of $500,000 for 5% equity, and $2.5 royalty per unit sold. 

In 2017, they appeared on 5 Season 9 of Shark Tank USA with the company’s valuation net worth of $10 million 

As of September 2023, Brilliant Pad is thriving as a successful business. This is a popular product among many dog owners as it helps with hassle-free waste management. You can purchase this product through their Website. It is also available on Amazon and Walmart.

Brilliant Pad Net Worth

Net worth$10 million business valuation (2017)
Annual Sales Revenue$ 1 million (2023)
Lifetime sales
InvestorLori Greiner 
FounderAlan Cook
Employees5 -10 

Brilliant Pad Net Worth Timeline

Net Worth 2023Currently not available 
Net Worth 2022
Net Worth 2021
Net Worth 2020
Net worth valuation in 2017 after appearing on Shark Tank  $6.25 million
Net worth valuation in 2017 before appearing on Shark Tank  $10 million

Brilliant Pad Pitch on Shark Tank

Company nameBrilliant Pad
ProductSelf-cleaning dog potty for dogs weighing less than 25 pounds
EpisodeSeason 09 Episode 09
FounderAlan Cook
Asked for$ 500,000  for 5% Equity
Final deal$500,000, for 5% Equity and $2.50 royalty per unit sold
Shark / SharksLori Greiner
LocationChicago, Illinois 

Don’t miss these product from Season 9

Brilliant Pad Founder

Alan Cook founded Brilliant Pad in 2015. Alan is a double degree holder majoring in finance management and Mechanical engineering at the University of Pennsylvania. He is also indeed an excellent entrepreneur. Brilliant Pad’s founder, Alan Cook’s net worth is currently unavailable.

Key accomplishments:

2017Shark Tank pitch 
2022Restarting operations after COVID-19 with an annual $1 million turnover


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Brilliant Pad and its continued success.