Back to Basics: What is TikTok?

Back to Basics: What is TikTok?

TikTok is a video-sharing app for creating and sharing 15-second videos between users.

To be more exact, Tik-Tok follows the idea of Musical.ly, an app that got many unknown singers popular by free content sharing on social media platforms. In 2018, the Chinese bought the app and all the content on Musical.ly was transferred to Tik-Tok.

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This is how Tik-Tok actually became popular. In any case, here’s how these two apps differ from each other.

Musical.ly vs Tik-Tok

Tik-Tok:

  • Short video format
  • Broader in the offered features
  • Does not apply the lip sync feature
  • More song options
  • You can add videos to the app directly from your phone
  • You can spend unlimited time on the app
  • Reactions to videos

Musical.ly:

  • Short video format
  • Limited offered features
  • Applies the lip sync feature
  • Fewer song options
  • Not able to add videos from your phone
  • Can spend a limited time on the app
  • No reactions to videos

Tik-Tok is an app that promotes social interaction, while Musical.ly had more limited scope for video creation. Tik-Tok allows users to be more creative, spontaneous, and does not limit them in any way. Let’s understand how Tik-Tok grew in popularity so quickly.

How Tik-Tok Grew in Popularity

Here’s a brief overview of what happened since the app launched in 2018.

  • In 2019, Tik-Tok reached over 800 million users worldwide.
  • Teenagers make up the wide majority of Tik-Tok users, with 32% of the app’s users being teenagers.
  • More than 50% of all Tik-Tok users are under 34, while a wide majority (26%) are between 18-24.
  • Most Tik-Tok users come from India (over 400 million), while Chinese users make up for 170+ millions users, and the U.S. for 120+ million.
  • On average, the time spent on the Tik-Tok app is 52 minutes.
  • Tik-Tok is owned by the company Bytedance and has been declared one of the most valuable start-ups in the world in 2020.
  • Gender-wise, about 60% of females in the U.S. use Tik-Tok, while the rest are male.

Who invented the application?

Tik-Tok was invented in 2014 under the name Musical.ly. The app became popular because it allowed users to lip-sync and dance on video. Musical.ly had 200 million users by the year 2017, right before it changed its name to Tik-Tok. As mentioned before, the app was purchased by the Chinese near the end of 2017 and sold to Bytedance for no less than $800 million. Musical.ly and Tik-Tok soon merged and became Tik-Tok, as we know it today. By July 2019, the app became more popular than Instagram, YouTube, and even WhatsApp.

Why is Tik-Tok so cool?

As you can tell, Tik-Tok has been developing at a super-fast pace. “As the app is rapidly climbing to the top of the social media chain, here are some of the most important reasons why it works, it’s fun, and you should download it.” – says Maria Hoffman, marketing specialist at SuperiorPapers.

Tik-Tok helps you develop creativity

If you have any skills worth sharing, Tik-Tok is the best platform to work with. You can post your work here, make memes about it, or record yourself while you’re performing the job. Whatever it is, Tik-Tok will definitely help you get more creative and playful. Besides, you can show off literally anything with your friends. Tik-Tok doesn’t judge! “No matter how crazy or ridiculous your video might be, you can feel free to share it here without a doubt.” – says Jake Gardener, marketing specialist at college essay papers and assignment help online.

It promotes inspiration

Since you can browse the app for free, you can literally find anything you’re interested in. There are just so many niches you could look up and (maybe) develop on your own! Tik-Tok is one of those platforms where anything is pretty much possible. You can get inspired by musicians, artists, drawers, you name it – and then, you can post your own work on the platform.

It’s an amazing meme generator

As you might already know, Tik-Tok is great for generating memes, which is great for laughing. So, when you’re having a bad day, you can literally just open the app, and something that pops up will make you smile. Maybe it’s a meme, maybe not – in any case, you’ll be rolling on the floor laughing soon, I can promise you that.

It’s fun to join the Tik-Tok community

One of the coolest things about Tik-Tok is that, since so many people use it, it has become a really tight community. You can find people with whom you share the same interests, follow them, share content, connect. “You won’t be judged for anything that you post, so this is your space to be creative and accepted. You can make online friends that could last forever.” – says Alexander L., marketing specialist at uk best essays and assignment help uk.

Wrapping Up

Now you know what Tik-Tok is, how it became so popular, who owns it, and why you should use it. What are you waiting for? Go download it right now – and have some fun, will ya?

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