Animated Lure, Electronically Programmed Self-Swimming Fishing Lure, was started by Sobhan Sanaee and Kanz Kayfan in 2013. As of September 2023, Animated Lure net worth is $0.5 million and they’re pulling in a whopping $3 million in annual revenue. 

In November 2021, they appeared on Season 12 of Shark Tank USA and made a deal with Kevin O’Leary, for $325,000 For 10% of equity. The final valuation was $3.25 million, same as the founder’s initial estimate of $3.25 million.

Animated Lure is still in business in 2023. Animated Lure sells self-swimming fishing lures, which are popular with anglers of all skill levels. To buy their products online from their website.

Animated Lure Net Worth

Net worth$0.5 million (2023)
Annual Sales Revenue$3 million (2023)
ProfitsNot publicly available
Lifetime salesNot publicly available
InvestorKevin O’Leary
FounderSobhan Sanaee And Kanz Kayfan
EmployeesNot publicly available

Animated Lure Net Worth Timeline

Net Worth 2023$0.5 million
Net Worth 2022$5 million
Net worth valuation 2021 after appearing on Shark Tank  $3.25 million
Net worth valuation 2021 before appearing on Shark Tank  $3.25 million

Animated Lure Pitch on Shark Tank

Company nameAnimated Lure
ProductElectronically Programmed Self-Swimming Fishing Lure
EpisodeSeason 12 Episode 03
Founders Sobhan Sanaee And Kanz Kayfan
Asked for$325,000 For 10% Equity
Final deal$325,000 For 10% Equity
Shark Kevin O’Leary
LocationMcKinney, Texas, United States

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Animated Lure Founders

Animated Lure was founded by Sobhan Sanaee And Kanz Kayfan in 2013. Sobhan Sanaee is a passionate angler and entrepreneur. He has a degree in mechanical engineering from Texas A&M University-Corpus Christi. Kanz Kayfan is a software engineer and entrepreneur. He also has a degree in mechanical engineering from Texas A&M University-Corpus Christi. Animated Lure’s founders, Sobhan Sanaee And Kanz Kayfan, have a net worth of $4.5 million as of 2023.

Key accomplishments

2019Animated Lure launches its first product line of self-swimming fishing lures.
2020Animated Lure appears on the TV show Shark Tank and receives an investment from Kevin O’Leary.
2021Appeared on Shark Tank season 12 and Kevin O’Leary invested $325,000 For 10% Equity


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Animated Lure and its continued success.

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