AngelLift Net Worth 2025: The Shark Tank Deal That Lifted a Face, and Raised Eyebrows

What if smoother skin didn’t need surgery, Botox, or even a cream? That’s the bold pitch AngelLift made on Shark Tank. Instead of needles or lotions, they claimed smoother skin starts from inside your mouth. Backed by a $500,000 offer from Lori Greiner, AngelLift looked like the next big thing in beauty tech. But more than a decade later, the real story is more layered than you’d expect.

So, how did this quirky anti-aging tool evolve from a bold pitch to a business with staying power? Let’s break it down and check where its net worth stands in 2025.

AngelLift Net Worth 2025: What the Numbers Reveal

AngelLift’s estimated net worth in 2025 is between $4 million and $5 million. This figure comes from a mix of Shark Tank valuation math, online revenue estimates, and investor activity behind the scenes.

Here’s how that number adds up:

1. Shark Tank Valuation Baseline

When AngelLift hit Shark Tank in 2014, Lori Greiner offered $500,000 for 15% of the company. That set the valuation at roughly $3.33 million.

Formula: $500,000 ÷ 15% = $3.33 million

2. Revenue-Based Estimation (2023–2024)

Online sales data and product pricing suggest AngelLift brings in around $3–4 million per year.

Using a 1x to 1.5x revenue multiple (standard for DTC beauty brands), their value would reasonably land between $3 million and $6 million.

3. Investor Transaction Confirmation

According to PitchBook, a secondary private equity deal went through in April 2024. That tells us one thing: investors still see value in the brand, even if it’s not scaling rapidly.

Final Assessment

Putting it all together, the most realistic estimate for AngelLift’s 2025 net worth is $4–5 million. It’s a modest figure for a niche beauty-tech brand but respectable in a competitive market.

The Deal That Shocked the Tank

Back in 2014, Aaron Bruce introduced the Sharks and all of us to something we’d never seen before: AngelLift Dermastrips. These were flexible strips you placed inside your mouth to lift the skin around it. The pitch was strange, but the numbers were real: $3 million in test-market sales and $1.2 million in profit.

Lori Greiner was sold. She offered $500,000 for 15%, on one condition: AngelLift had to launch on QVC. That made it one of the biggest offers that season.

Here’s the twist: while the deal aired as accepted, later reports hint that Aaron never moved forward with the QVC rollout.

Whether it’s game-changing or just good enough, the Reddit crowd reminds us that sometimes DIY beats DTC, especially when price is a factor.

AngelLift may never be a household name, but it found its lane and is quietly sticking to it.

How AngelLift Works

At first glance, AngelLift might seem like another beauty gimmick. But dig a little deeper and you’ll find a patented concept that has clinical backing.

• Made from medical-grade hydrogel, AngelLift Dermastrips are hypoallergenic and eco-friendly.
• They’re worn inside the mouth, under the upper or lower lip, to gently lift the skin around the mouth.
• This lifting action helps stimulate collagen and elastin, which naturally decrease with age.
• According to AngelLift, consistent use may lead to smoother skin and fuller lips over time.

The company offers different versions:

• Professional: Stronger lift, sold in medical spas
• Collagen PH and Vermilion: Focus on lip lines and symmetry
• Original: Entry-level version for general anti-aging

You wear the strip for 30 minutes a day, never during sleep or while eating, and can use each strip for about six months.

Backed by Studies, But Is It Backed by Sharks?

AngelLift claims a 93% satisfaction rate and cites a clinical study from BioScreen Testing Services, which found improvements in mouth wrinkles after 30 days of use. Board-certified surgeon Dr. Brad Evans also supports the product.

Still, the Shark Tank deal remains clouded in mystery.

While SharkTankRecap reported the deal was never finalized, PitchBook and an AngelLift blog post suggest Lori Greiner’s investment did go through. PitchBook even shows a secondary transaction in 2024, hinting Lori may have exited her investment.

What Reddit Really Thinks About AngelLift

AngelLift may promise smoother skin without surgery, but Reddit tells a more grounded story—filled with honest reviews, DIY solutions, and cautious curiosity.

Some users did notice results, especially around lip symmetry and fine lines:

“It shortened my philtrum, lifted the corners, and smoothed a few wrinkles. Not game-changing, but enough that I might buy again.” — u/GoldStarGranny

Others weren’t as impressed:

“I’ve been using it for weeks and don’t see much change. I’ll keep going, but face yoga worked better for me.” — u/Ashamed_Manner_2255

Price was a major concern. Many felt the product was too expensive for subtle or uncertain results:

“I’d be okay with the price if I knew it worked… but it’s very expensive for something that might not.” — u/ScoutG

In response, some clever users made their own:

“I made my own strips using 3mm dental splint plastic and a template. Total cost: under $10.” — u/Potential_Kick_3952

Beyond performance, customer service also drew criticism:

“They sent me the wrong size and wanted me to pay shipping for the replacement. Great product, bad company.” — u/YouSophisticat

While opinions vary, one theme is clear: AngelLift delivers subtle improvements for some, but not everyone is sold. In the age of DIY hacks and beauty tech skepticism, many are turning to homemade versions and natural alternatives before committing to the full-price product.

The Faces Behind the Lift: Founders, Doctors, and Questions

Aaron Bruce is the man behind the Shark Tank pitch, credited as Director of Product Development. But there’s another key figure: Dr. Brad Evans, whose medical team reportedly discovered the Dermastrip technology in 2014.

Interestingly, AngelLift was founded back in 2004, and may have existed in earlier forms as a cosmetic test tool for dental patients or actors. Over time, the product evolved into the version seen on Shark Tank.

The path from idea to market hasn’t been straightforward. Conflicting dates, changing roles, and QVC misfires hint at a rocky journey behind the scenes.

From Tank Fame to Market Reality: Is AngelLift a Hidden Success?

AngelLift didn’t explode into mass retail after Shark Tank. In fact, the company withdrew from Amazon in favor of selling directly through its own website. That move allowed for tighter brand control but limited exposure.

Still, AngelLift has:

• Over 10,000 positive customer reviews on ShopperApproved
• A steady flow of TikTok testimonials and YouTube reviews
• Features on Ellen, The Doctors, Rachael Ray, and Extra
• Clinical backing and loyal customer base, especially among older buyers

AngelLift may not be a blockbuster brand, but it’s built a quiet, sustainable niche.

TL;DR (Too Long; Didn’t Read)

AngelLift Net Worth 2025 is estimated between $4–5 million, supported by strong sales and a loyal following. While the Shark Tank deal with Lori Greiner was accepted on air, its execution, especially the QVC launch, remains unclear. Backed by clinical studies and now sold mainly online, AngelLift has carved a unique place in beauty-tech as a non-invasive anti-aging solution.