Imagine you’re at a backyard barbecue on a scorching summer day, sipping on an ice-cold beer. But within minutes, the heat takes over, and your refreshing drink turns warm and unappealing.
Beer Blizzard promised to fix this problem with a small, reusable ice pack that fit perfectly under any aluminum can, keeping your drink colder for longer.
Beer Blizzard was founded in 2015 by Tom “Ozzy” Osborne and Mike Robb with a simple idea: keep canned drinks cold for longer using a small, reusable ice pack that fits perfectly under any aluminum can.
This clever product quickly gained attention for its simple yet effective design, making it a must-have for beer lovers who wanted to enjoy their drinks at the perfect temperature.
In March 2016, Osborne and Robb pitched their idea on Season 7, Episode 22 of Shark Tank, asking the Sharks for $100,000 in exchange for 20% equity.
The product impressed the Sharks, leading to offers from both Mark Cuban and Lori Greiner. In the end, the founders struck a deal with Mark Cuban, accepting $100,000 for 25% equity.
However, despite this promising start, the deal never materialized, and Beer Blizzard faced challenges that ultimately led to the company shutting down in 2018.
Beer Blizzard Net Worth and Updates After Shark Tank
After appearing on Shark Tank, Beer Blizzard saw an initial spike in sales and website traffic. The product even made its way into major retailers like Walmart, Target, and 7-Eleven, giving it a presence in well-known stores.
However, despite this promising start, the company struggled to maintain long-term growth. By 2018, Beer Blizzard shut down. Its website and social media accounts became inactive.
As of 2025, Beer Blizzard has a net worth of $0. The company is no longer in business.
Sales Performance and Growth
Before Shark Tank, Beer Blizzard raised $43,574 from 2,044 backers on Kickstarter, proving there was demand for the product. During their pitch, the founders shared that they had made $156,000 in gross sales.
Their net profit was $35,000. They priced the product at $12.99 for a six-pack and $19.99 for a twelve-pack, making it affordable and accessible.
Despite these strong early numbers, the company struggled with production and order fulfillment. Many Kickstarter backers never received their products. This led to customer complaints and negative feedback.
Failed Branding & Licensing Deals
To expand their business, the founders tried to partner with beer brands, hoping to increase visibility. During their Shark Tank pitch, Kevin O’Leary encouraged them to pursue branding deals.
Mark Cuban confidently assured them, “They will now!”. However, that didn’t happen. Beer Blizzard reached out to beer companies but never got a response.
There was also a potential partnership with NASCAR driver Dale Earnhardt Jr., which could have boosted their brand significantly. Unfortunately, the deal fell through. This left them without the major sponsorship they had hoped for.
Retail Expansion & Business Challenges
Even without branding deals, Beer Blizzard managed to get its product into Walmart, Target, and 7-Eleven. This was a huge milestone.
However, success in retail requires more than just getting on the shelves. The company struggled with production, supply chain issues, and demand fluctuations. These challenges made it difficult to sustain growth.
Without the funding from Shark Tank or a steady cash flow, the company couldn’t scale operations effectively.
What Happened to Beer Blizzard?
With production halted and retail deals fading, Beer Blizzard officially went out of business in 2018.
Meanwhile, a competitor, Koolernaut Blizzard Beer Chiller, entered the market with a similar product. This new competitor quickly captured the audience Beer Blizzard once targeted.
Beer Blizzard on The US Shark Tank [Info Card]
| Company name | Beer Blizzard |
| Product | Beer can ice pack |
| Episode | Season 07 Episode 22 |
| Founders | Tom “Ozzy” Osbourne and Mike Robb |
| Asked for | $100,000 for 20% equity |
| Final deal | $100,000 for 25% equity |
| Shark | Mark Cuban |
| Location | El Mercado. Los Alamitos, CA |
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Beer Blizzard Founders
Beer Blizzard was founded by Tom “Ozzy” Osbourne and Mike Robb in 2014. Mike Robb is a successful lawyer. Tom Osborne is a food safety executive. They are so passionate about their work.
Tom Osborne and Mike Robb’s net worth in 2025 is estimated to be between $100,000 and $500,000 each, primarily based on their career earnings rather than the success of Beer Blizzard.
Key accomplishments
| Year | Accomplishment |
| 2016 | Beer Blizzard appeared on Shark Tank |