SWAG Essentials is a line of soaps, washes, and grooming essentials. Lydia Evans started SWAG Essentials in 2012. As of November 2023, SWAG Essentials’s net worth is $2 million. Moreover, they’re pulling in a whopping $2 million in annual revenue. 

In 2014 they appeared on Season 06 of Shark Tank USA seeking $125,000 for 20% of equity valuing the company at $625,000. But the Sharks were not interested in investing in SWAG Essentials.

The Sharks appreciated Lydia’s idea of her business. However, SWAG Essentials could not win a deal. Still, the show gave more popularity for the product, and the business improved significantly. As of November 2023, SWAG Essentials is still available in the market. Products are available on the company website, Amazon, and selected stores.

SWAG Essentials Net Worth

Net worth$2 million (2023)
Annual Sales Revenue$2 million (2023)
Lifetime sales
FounderLydia Evans

SWAG Essentials Net Worth Timeline

Net Worth 2023$2 million
Net Worth 2022$2 million
Net Worth 2021
Net Worth 2020
Net worth valuation in 2015 before appearing on Shark Tank  $625,000 (business valuation)

SWAG Essentials Pitch on Shark Tank

Company nameSWAG Essentials
ProductA line of soaps, washes, and grooming essentials
EpisodeSeason 06 Episode 11
FounderLydia Evans
Asked for$125,000 for 20% equity
Final dealNo deal 
SharkNo shark 
LocationStafford, Texas

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SWAG Essentials Founder

Lydia Evans founded SWAG Essentials in 2012. Lydia had a passion for pursuing her own business from a young age. She started making handcrafted natural skincare products in 2006. After polishing her skills in Skincare products and entrepreneurship, she could start her own business in 2012. SWAG Essentials’s founder, Lydia Evans has a net worth of 2 million USD as of 2023.

Key accomplishments

2015SWAG Essentials was featured on Shark Tank
SWAG Essentials products were included in the 2015 Academy Awards gift bags


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for SWAG Essentials and its continued success.

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