SmartPlate Net Worth: Historical Milestones and Open Questions

SmartPlate’s current company valuation and revenue are not verified in this review. We have withdrawn the previous $10.71 million net-worth estimate, which was presented without a sufficiently supported calculation. Documented historical milestones provide a more useful account of the business than carrying that estimate forward.

What was SmartPlate trying to do?

SmartPlate was developed as a food-tracking product combining weighing hardware with software. Founder Anthony Ortiz is associated with Fitly, the business behind the product. Martin Dell’Arciprete represented SmartPlate during its Shark Tank appearance; the earlier pitch table incorrectly treated the presenter and founder as interchangeable.

What happened on Shark Tank?

Philadelphia Magazine’s contemporary account describes Dell’Arciprete’s Season 7 pitch, which sought $1 million for 15% equity and did not secure an on-air deal. Those asking terms imply approximately $6.67 million, not a completed investment valuation. This is historical pitch context rather than evidence of today’s company value.

In that February 2016 report, Ortiz said the company had raised $1.2 million to date. The article separately describes retail agreements with major sellers. Those are different milestones: retail distribution does not mean a retailer invested in the company. The reported funding total is historical and is not a current valuation.

A documented post-show milestone

Investor Expert DOJO’s 2020 update identifies SmartPlate as an investment and reports a distribution and marketing agreement with Tony Robbins. It also discusses a fundraising round in progress.

This is an interested investor’s historical account. It supports attributing that announcement to Expert DOJO; it does not establish a completed round, a present company valuation, or the fulfillment of the announcement’s projections. We have not adopted the update’s health claims as independently verified findings.

Is SmartPlate still available?

This review could not verify current ordering or fulfillment through the previously cited official website. We therefore cannot confirm the older article’s statements about current subscriptions, stock, planned features or international expansion. A website access problem alone does not prove that a business has shut down.

What remains unverified?

The earlier article asserted $1 million in annual revenue and investments from major retailers without sufficient evidence. Those statements have been removed. Current company value, revenue, profit, ownership and the founder’s personal wealth remain unverified in this review.

For the difference between a funding announcement and valuation, see No Limbits and our company updates hub.

Correction — 10 October 2026: Withdrew unsupported financial estimates, retailer-investment claims, quotations and future plans. Distinguished the founder from the pitch presenter and added the dated investor announcement with its limitations.