North Carolina Sports Betting: Launching March 11, 2024

North Carolina Sports Betting Launching March 11, 2024

March 11, 2024, marks a significant milestone in the history of North Carolina as it welcomes the legalization and launch of online sports betting. After years of legislative efforts and anticipation, the Tar Heel State joins a growing list of regions embracing the economic and entertainment potential of regulated sports wagering.

The development follows the signing of HB347 by Governor Roy Cooper in June 2023, which set the legal framework for online sports betting in the state. This move not only aligns North Carolina with neighboring states that have already legalized sports betting but also opens up new avenues for economic growth, job creation, and sports engagement among its residents.


The Legislative Journey to Legalization

The path to legalizing sports betting in North Carolina was neither quick nor straightforward. The process was catalyzed by realizing significant tax revenue losses to neighboring states where sports betting was already legal. The legislative journey culminated in June 2023 when Governor Roy Cooper signed HB347 into law, marking the official legalization of online sports betting. The law permits betting on professional, collegiate, and Olympic sports, setting the stage for a diverse betting landscape.

Licensing and Regulatory Framework

Under the new legislation, the North Carolina Lottery Commission has been tasked with regulatory oversight. The state will issue up to 11 online sports betting licenses, creating a competitive market for operators. These licenses, costing $1 million annually for five years, ensure that operators adhere to strict guidelines, including partnerships with in-state entities such as professional sports teams or motorsports facilities.

Moreover, an 18% tax rate on adjusted gross revenue has been established, outlining the financial contributions expected from the operators to the state’s coffers.

Key Features of North Carolina’s Sports Betting Law

The regulatory framework for sports betting established by North Carolina is designed to ensure a competitive and fair market, safeguarding the interests of operators and bettors. With up to 11 online sports betting apps poised to enter the market, the state has outlined clear guidelines for licensing, in partnership with local entities such as professional sports teams and motorsports facilities. The licensing fee is $1 million annually for five years, with operators subject to an 18% tax rate on their adjusted gross revenue.

The law permits wagering on a wide array of sports, including professional, collegiate, and Olympic events, catering to the diverse interests of North Carolina’s sports enthusiasts. The minimum age for legal online sports betting is 21, aligning with the standard in most jurisdictions where sports wagering is permitted.

Additionally, the importance of geolocation technology is emphasized to ensure compliance with state-specific betting regulations, a critical aspect given the variegated legal landscape of sports betting in the United States.

Economic Implications and Public Response

The introduction of sports betting in North Carolina, facilitated by the launch of North Carolina Sportsbooks, is poised to usher in significant economic advantages for the state. This initiative is expected to catalyze a surge in tax revenues, create numerous job opportunities, and bolster tourism.

Moreover, it offers sports enthusiasts a new, regulated avenue to engage more intimately with their preferred sports and teams. The public’s reaction to this development has been overwhelmingly positive, Through this forward-looking approach, North Carolina not only aims to expand its entertainment landscape but also seeks to establish a sustainable model that harmonizes economic growth with consumer protection and responsible gaming practices.

Preparing for Launch: Operators and Partnerships

As the launch date approaches, major sports betting operators have announced their entry into the North Carolina market, revealing partnerships with local sports entities.

The landscape is set for a dynamic and competitive market, from established brands to emerging players. Each operator is preparing to offer a wide range of betting options, from professional and collegiate sports to Olympic events, catering to the diverse interests of North Carolina bettors.

Challenges and Opportunities

As North Carolina prepares for the official launch of sports betting, challenges such as ensuring responsible gambling and maintaining the integrity of sports remain paramount. However, the opportunities for economic growth, enhanced sports engagement, and regulatory innovation present a promising future.

The state’s licensing, regulation, and partnership approach serves as a comprehensive model for balancing economic objectives with social responsibilities.


The upcoming launch of sports betting in North Carolina represents a significant evolution in the state’s sports and economic landscape. By establishing a regulated, competitive market, North Carolina addresses the demand for legal sports wagering and sets the foundation for substantial economic benefits. As the state steps into this new era, the focus on responsible gambling, regulatory oversight, and maximizing the positive impacts of sports betting underscores a commitment to a balanced and progressive approach to this expanding industry.

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