Every podcaster around the world wants more listeners.
The reason for this is simple: the success of a podcast is largely determined by how many people tune in.
However, as you might already know, growing your podcast audience can be difficult, especially if you’re inexperienced. While big names like Joe Rogan get millions of listeners every week, you might be stuck with only a couple of hundred people. Although this can be disheartening, here’s the good news: there are lots of effective ways you can boost your podcast audience.
Luckily, this guide is going to explain how.
Step 1: Choose a Podcast Format
The first step is the most important: choose a podcast format.
In the world of podcasts, there are so many different formats to choose from. Here are just a few examples:
- Interviewing. Every show, you will interview a guest. Guests can range from industry experts to personal friends.
- Solo Monologue. You are the only person on the podcast and discuss anything and everything.
- Non-Fictional Storytelling. You recount personal stories from your life or stories that have taken place throughout history.
On top of this, you will also have to decide whether your podcast will be audio or video-based.
Choosing the right podcast format for your show can be overwhelming – but if you need help, don’t worry. Melon can help you choose a good podcast format to organize your show.
Step 2: Use Social Media as a Marketing Tool
In the modern age, social media is the greatest marketing tool that there is – especially when it comes to podcasts.
Ideally, you should launch pages for your podcast on Facebook, Instagram, Twitter, and YouTube. From there, you can post updates, photos, and videos in relation to your podcast. Remember to use hashtags that are relevant to your show and niche, as this will help you to reach your desired audience.
YouTube Shorts is an incredibly useful tool for marketing your podcast. Through this tool, you can create short and snappy videos that are more likely to catch the attention of people browsing through YouTube.
Also, pro tip: make sure that your YouTube Shorts videos consist of the best clips from your podcasts.
Step 3: Be Passionate and Knowledgeable
As of 2021, there are roughly 850,000 active podcasts with more than 48 million episodes combined.
Clearly, podcasts are more popular than ever – which is why you need to separate yourself from the group.
The best way you can do this is by being passionate and knowledgeable about your podcast’s theme and subjects. This will then allow you to beat the competition in your niche, as you have something extra that listeners can gain something from.
Step 4: Have High-Quality Audio and Video Equipment
Whether your podcast is audio or video-based, you need to ensure that your equipment is high-quality. Otherwise, viewers will turn off. Although podcasting equipment can be costly in the short-term, the long-term payoff is more than worth it.
Step 5: Focus on Your Art and Graphic Design
Often, the key to drawing in new listeners is the art and graphic design used in your marketing.
Therefore, it’s essential that your branding is on point. The visuals should be enticing, colorful, and professionally produced. Ideally, you should hire a web designer to execute your vision for the podcast.