Deal CourtOpen

Was Squatty Potty overpriced at $1M for 10%?

Company: Squatty Potty

Lori Greiner invested $1M for 10% ($10M valuation) after a viral-friendly demo. Some argue a toilet stool cannot support that valuation; others cite the unicorn ad and retail explosion. Was Lori paying up — or paying for virality?

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Editorial ruling

Lori priced the marketing asset, not the stool. The unicorn ad de-risked customer acquisition in a way the financials alone did not show. Overpaid on SKU count; underpaid on creative distribution.

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Was Squatty Potty overpriced at $1M for 10%?